한 방 울 Belle Han
EDUCATION
Ph.D., Marketing, Swinburne University of Technology, VIC, AU, 2019-Present
Ph.D., International Business and Marketing, Jeonbuk National University, S. Korea, 2018
M.B.A., Marketing, Seoul National University, S. Korea, 2012
B.S., Marketing, George Mason University, VA, USA, 2002
EXPERIENCE
ACADEMIC POSITIONS
Assistant Professor, Jeonbuk National University, 2020- Present
Lecturer, Swinburne University of Technology, 2019-2020
Lecturer, Myongji University, 2018-2019
Lecturer, Jeonbuk National University, 2016-2019
Instructor, Jeonbuk National University 2014-2016
PROFESSIONAL POSITIONS
Overseas Marketing Manager, Seoul, Korea, 2009- 2012
Marketing Director, VA, USA, 2000- 2008
PUBLICATIONS
Han, Bangwool and Kim, M.H., “Interaction of the Underdog with Equality and Scarcity”, Marketing Intelligence and Planning, 2020, 38(2), 254-267
Han, Bangwool and Kim, M.H., “Internationalization of Brand Biography: Firm Characteristics as Moderators”, Journal of Korea Trade, 2019, 23 (3), 105-117.
Han, Bangwool and Kim, M.H., “Hofstede’s Collectivistic Values and Sustainable Growth of Online Group Buying”, Sustainability, 2019, 11 (4), 1016.
Kim, Minho and Han, Bangwool, “International Tourism and Economic Growth: A Panel Causality Analysis of the Three Northeast Asian Countries of China, Japan, and Korea”, Asia-Pacific Journal of Innovation in Hospitality and Tourism, 2019, 8 (1), 17-25.
Han, Bangwool, Kim, M.H. and Lee, J.H., “Exploring Consumer Attitudes and Purchasing Intentions of Cross-border Online Shopping in Korea”, Journal of Korea Trade, 2018, 22 (2), 86-104.
Han, Bangwool and Kim, M. H., “Study on the Consumer’s Attitude toward Cross-Border Online Shopping”, Journal of Korean Research of International Commerce, 2017, 17(3), 63-86.
Hossain A., Han, Bangwool, and Kim, M.H., “An Exploratory Study of Subscribers’ Attitude toward Mobile Advertising: Evidence from Bangladesh”, Asia-Pacific Journal of Business and Commerce, 2017, 9(2), 29-44.
Han, Bangwool and Choi, S., “Supporting Underdogs and a Limited Condition”, Asia-Pacific Journal of Business and Commerce, 2015, 7(2), 1-15.
[TEXTBOOKS]
Kim, M.H., and Han, Bangwool, "Global Business English: International Trade English Stories”, Du-Nam Press, Textbook, 2019
Kim, M.H., and Han, Bangwool, “International Trade English Conversation; Global Business Talks”, Du-Nam Press, Textbook, 1st Edition, 2017, and 2nd Edition 2019