Jack’s Abby Craft Lagers has been brewing world class lager using traditional German standards and American innovation since 2011. Founded by Jack, Eric, and Sam Hendler, Jack’s Abby has become a mainstay of the craft brewing scene in the Northeast and nationwide. Since its inception the brewery has continued to uphold its mission of brewing lagers, and only lagers. This mission challenges the idea that lagers belong to macro brewers and allows consumers to expand their palates and perceptions of what craft beer can be.

Founded in 2016, Springdale is the experimental and barrel-aging arm of Jack’s Abby Brewing. Ales, IPAs and barrel-aged beers make up the core of Springdale’s portfolio. With curiosity, creativity and the support of the talented production team, Springdale spent it's first year crafting dozens of wild and barrel-fermented beers, as well as a line of traditionally fermented ales.

The Hendler brothers grew up in a family that promoted entrepreneurship and hard work. Spending summers with their grandfather and working at the family’s ice distribution company, they learned the value of committed family members and loyal employees—the foundation on which Jack’s Abby is based.

For more information please see our backgrounder below.

Jack's Abby Backgrounder.pdf


Brand Identity

Brand Guidelines

Brand Logos

Events Kit

Jack's Abby Templates

Springdale Templates

Co-Branded Templates

Press Photography

Jack's Abby


Product Mocks

Can Mocks

Bottle Mocks

Package Mocks