JA Marketing Principles® 2

Access Digital Assessments via the JA Learning Platform (D2L)

Digital assessments available on the Learning Platform (D2L) currently reflect only student knowledge questions. Updated assessments with student engagement questions are coming soon.

Access Digital Assessments via SurveyMonkey

Digital assessments available on SurveyMonkey include student knowledge and engagement questions.

• Digital: Pre-Program Assessment

• Digital: Post-Program Assessment

Printable Assessments

Currently, the printable pre-program assessment only aligns with the quiz option (student knowledge questions) on the JA Learning Platform (D2L).*

• Printable: Quiz: Pre-Program Quiz

• Printable: Quiz: Post-Session 1.1: What is Market Research?

• Printable: Quiz: Post-Session 1.2: Research Types

• Printable: Quiz: Post-Session 1.3: Tools for Market Research

• Printable: Quiz: Post-Session 1.4: Market Research Process

• Printable: Quiz: Post-Session 2.1: The Purpose of a Marketing Plan

• Printable: Quiz: Post-Session 2.2: Elements of a Marketing Plan

• Printable: Quiz: Post-Session 2.3: Developing a Marketing Plan

• Printable: Quiz: Post-Session 2.4: Budget

• Printable: Quiz: Post-Session 2.5: Creating the Customer Experience

• Printable: Quiz: Post-Session 3.1: Sales and Marketing

• Printable: Quiz: Post-Session 3.2: Retail Marketing

• Printable: Quiz: Post-Session 3.3: Online Marketing and E-Commerce

• Printable: Quiz: Post-Session 3.4: B2B Marketing

• Printable: Quiz: Post-Session 4.1: Planning for a Career in Marketing

• Printable: Quiz: Post-Session 4.2: Marketing Careers in the New Economy

• Printable: Quiz: Post-Session 4.3: Retail Marketing Careers

• Printable: Quiz: Post-Session 4.4: Marketing Career Fair

• Contact your local JA Area staff for assessment answer key(s)

*Printable versions of the SurveyMonkey assessments (including student knowledge and engagement questions) for the pre- and post-program assessments are coming soon!