JA Marketing Principles® 2

Access Digital Assessments via the JA Learning Platform (D2L)

Digital assessments available on the Learning Platform (D2L) currently reflect only student knowledge questions. Updated assessments with student engagement questions are coming soon.

Access Digital Assessments via SurveyMonkey

Digital assessments available on SurveyMonkey include student knowledge and engagement questions.

• Digital: Pre-Program Assessment

• Digital: Post-Program Assessment

Printable Assessments

Currently, the printable pre-program assessment only aligns with the quiz option (student knowledge questions) on the JA Learning Platform (D2L).*

• Printable: Quiz: Pre-Program Quiz

• Answer Key: Quiz: Pre-Program Quiz

• Printable: Quiz: Post-Session 1.1: What is Market Research?

• Answer Key: Quiz: Post-Session 1.1: What is Market Research?

• Printable: Quiz: Post-Session 1.2: Research Types

• Answer Key: Quiz: Post-Session 1.2: Research Types

• Printable: Quiz: Post-Session 1.3: Tools for Market Research

• Answer Key: Quiz: Post-Session 1.3: Tools for Market Research

• Printable: Quiz: Post-Session 1.4: Market Research Process

• Answer Key: Quiz: Post-Session 1.4: Market Research Process

• Printable: Quiz: Post-Session 2.1: The Purpose of a Marketing Plan

• Answer Key: Quiz: Post-Session 2.1: The Purpose of a Marketing Plan

• Printable: Quiz: Post-Session 2.2: Elements of a Marketing Plan

• Answer Key: Quiz: Post-Session 2.2: Elements of a Marketing Plan

• Printable: Quiz: Post-Session 2.3: Developing a Marketing Plan

• Answer Key: Quiz: Post-Session 2.3: Developing a Marketing Plan

• Printable: Quiz: Post-Session 2.4: Budget

• Answer Key: Quiz: Post-Session 2.4: Budget

• Printable: Quiz: Post-Session 2.5: Creating the Customer Experience

• Answer Key: Quiz: Post-Session 2.5: Creating the Customer Experience

• Printable: Quiz: Post-Session 3.1: Sales and Marketing

• Answer Key: Quiz: Post-Session 3.1: Sales and Marketing

• Printable: Quiz: Post-Session 3.2: Retail Marketing

• Answer Key: Quiz: Post-Session 3.2: Retail Marketing

• Printable: Quiz: Post-Session 3.3: Online Marketing and E-Commerce

• Answer Key: Quiz: Post-Session 3.3: Online Marketing and E-Commerce

• Printable: Quiz: Post-Session 3.4: B2B Marketing

• Answer Key: Quiz: Post-Session 3.4: B2B Marketing

• Printable: Quiz: Post-Session 4.1: Planning for a Career in Marketing

• Answer Key: Quiz: Post-Session 4.1: Planning for a Career in Marketing

• Printable: Quiz: Post-Session 4.2: Marketing Careers in the New Economy

• Answer Key: Quiz: Post-Session 4.2: Marketing Careers in the New Economy

• Printable: Quiz: Post-Session 4.3: Retail Marketing Careers

• Answer Key: Quiz: Post-Session 4.3: Retail Marketing Careers

• Printable: Quiz: Post-Session 4.4: Marketing Career Fair

• Answer Key: Quiz: Post-Session 4.4: Marketing Career Fair

*Printable versions of the SurveyMonkey assessments (including student knowledge and engagement questions) for the pre- and post-program assessments are coming soon!