JA Marketing Principles® 1

Access Digital Assessments via the JA Learning Platform (D2L)

Digital assessments available on the Learning Platform (D2L) currently reflect only student knowledge questions. Updated assessments with student engagement questions are coming soon.

Access Digital Assessments via SurveyMonkey

Digital assessments available on SurveyMonkey include student knowledge and engagement questions.

• Digital: Pre-Program Assessment

• Digital: Post-Program Assessment

Printable Assessments

Currently, the printable pre-program assessment only aligns with the quiz option (student knowledge questions) on the JA Learning Platform (D2L).*

• Printable: Quiz: Pre-Program Quiz

• Printable: Quiz: Post-Session 1.1: What is Marketing?

• Printable: Quiz: Post-Session 1.2: Communication Channels

• Printable: Quiz: Post-Session 1.3: Marketing Benefits

• Printable: Quiz: Post-Session 1.4: Ethics in Marketing

• Printable: Quiz: Post-Session 2.1: Consumer Decision-Making

• Printable: Quiz: Post-Session 2.2: Market Segmentation

• Printable: Quiz: Post-Session 2.3: Influencing Consumer Behavior

• Printable: Quiz: Post-Session 2.4: Measuring and Adapting to Marketing Results

• Printable: Quiz: Post-Session 2.5: Building a Brand

• Printable: Quiz: Post-Session 3.1: Product

• Printable: Quiz: Post-Session 3.2: Place

• Printable: Quiz: Post-Session 3.3: Price

• Printable: Quiz: Post-Session 3.4: Promotion

• Printable: Quiz: Post-Session 4.1: Examining Your Current Market

• Printable: Quiz: Post-Session 4.2: Global Marketing

• Printable: Quiz: Post-Session 4.3: Global Stakeholders

• Printable: Quiz: Post-Session 4.4: Competitive Analysis

• Contact your local JA Area staff for assessment answer key(s)

*Printable versions of the SurveyMonkey assessments (including student knowledge and engagement questions) for the pre- and post-program assessments are coming soon!