JA Marketing Principles® 1

Access Digital Assessments via the JA Learning Platform (D2L)

Digital assessments available on the Learning Platform (D2L) currently reflect only student knowledge questions. Updated assessments with student engagement questions are coming soon.

Access Digital Assessments via SurveyMonkey

Digital assessments available on SurveyMonkey include student knowledge and engagement questions.

• Digital: Pre-Program Assessment

• Digital: Post-Program Assessment

Printable Assessments

Currently, the printable pre-program assessment only aligns with the quiz option (student knowledge questions) on the JA Learning Platform (D2L).*

• Printable: Quiz: Pre-Program Quiz

• Answer Key: Quiz: Pre-Program Quiz

• Printable: Quiz: Post-Session 1.1: What is Marketing?

• Answer Key: Quiz: Post-Session 1.1: What is Marketing?

• Printable: Quiz: Post-Session 1.2: Communication Channels

• Answer Key: Quiz: Post-Session 1.2: Communication Channels

• Printable: Quiz: Post-Session 1.3: Marketing Benefits

• Answer Key: Quiz: Post-Session 1.3: Marketing Benefits

• Printable: Quiz: Post-Session 1.4: Ethics in Marketing

• Answer Key: Quiz: Post-Session 1.4: Ethics in Marketing

• Printable: Quiz: Post-Session 2.1: Consumer Decision-Making

• Answer Key: Quiz: Post-Session 2.1: Consumer Decision-Making

• Printable: Quiz: Post-Session 2.2: Market Segmentation

• Answer Key: Quiz: Post-Session 2.2: Market Segmentation

• Printable: Quiz: Post-Session 2.3: Influencing Consumer Behavior

• Answer Key: Quiz: Post-Session 2.3: Influencing Consumer Behavior

• Printable: Quiz: Post-Session 2.4: Measuring and Adapting to Marketing Results

• Answer Key: Quiz: Post-Session 2.4: Measuring and Adapting to Marketing Results

• Printable: Quiz: Post-Session 2.5: Building a Brand

• Answer Key: Quiz: Post-Session 2.5: Building a Brand

• Printable: Quiz: Post-Session 3.1: Product

• Answer Key: Quiz: Post-Session 3.1: Product

• Printable: Quiz: Post-Session 3.2: Place

• Answer Key: Quiz: Post-Session 3.2: Place

• Printable: Quiz: Post-Session 3.3: Price

• Answer Key: Quiz: Post-Session 3.3: Price

• Printable: Quiz: Post-Session 3.4: Promotion

• Answer Key: Quiz: Post-Session 3.4: Promotion

• Printable: Quiz: Post-Session 4.1: Examining Your Current Market

• Answer Key: Quiz: Post-Session 4.1: Examining Your Current Market

• Printable: Quiz: Post-Session 4.2: Global Marketing

• Answer Key: Quiz: Post-Session 4.2: Global Marketing

• Printable: Quiz: Post-Session 4.3: Global Stakeholders

• Answer Key: Quiz: Post-Session 4.3: Global Stakeholders

• Printable: Quiz: Post-Session 4.4: Competitive Analysis

• Answer Key: Quiz: Post-Session 4.4: Competitive Analysis

*Printable versions of the SurveyMonkey assessments (including student knowledge and engagement questions) for the pre- and post-program assessments are coming soon!