Jaketa is an innovative, compact, and portable hanger, ideal for a variety of settings. Its unique design, when closed, resembles the shape of a corkscrew. Once extended, its arms unfold to provide the functionality of a coat hanger. When folded, Jaketa’s small size allows it to be easily carried in a jacket pocket, transforming into a convenient support for the jacket whenever needed. Thanks to its strength, it can also be used as a hanger in a wardrobe, while still taking up minimal space when folded. Designed with careful consideration of both technical production aspects and user experience, Jaketa is both practical and functional — a useful accessory for any occasion.
The project proposed by the companies to the Vicenza branch of Università Iuav di Venezia focused on showcasing the potential of advanced injection molding through the creation of a small object made from renewable-source polymers. Structured as a design competition, the objects conceived by the students were intended for use at trade fairs and training events — combining practical utility, usability, and long-term impact. Additionally, the projects provided a unique opportunity to demonstrate the effectiveness of inter-company collaboration.
The starting point was a detailed project brief that not only highlighted the capabilities of molding technologies but also allowed for considerable freedom in the choice of product to be designed. The collaboration among companies, faculty, and students enabled the latter to learn how to design effectively while leveraging these technologies.
Out of 23 projects conceived by the students and submitted to the companies, Jaketa was selected as the winner. The goal for all participants was to avoid creating simple promotional gadgets, instead focusing on useful, long-lasting objects to be used and gifted during industry trade fairs (the first being Mecspe, Bologna, March 2024, and Smart Plastics 2024) or during training events aimed at presenting and explaining advanced injection molding techniques.
All the projects resulted in smart (in the sense of clever and innovative) objects designed to be appreciated, kept, and used well beyond these events — not something that ends up forgotten in a drawer after the fair, as often happens with typical promotional giveaways.
The idea was also to highlight the value of the polymer material (in this case from renewable, non-fossil sources), while moving as far as possible from the disposable mindset.
Ewikon, promoter of the initiative alongside Iuav, Ewikon develops cutting-edge injection molding technologies, with a focus on hot runner systems that reduce waste and optimize polymer use.
Uniform, specialist in the production of high-precision molds for polymer injection molding.
Guzman Polymers, supplier of the biopolymer used in the project, showcasing the potential of renewable, non-fossil-based materials.
Wittmann Group, anufacturer of advanced injection molding machinery, including presses and automation systems.
Chem-Trend, global leader in mold release agents and color change technologies for efficient production.
Kistler, provider of digital solutions for real-time monitoring and analysis of injection molding processes.
60 second-year students from the Bachelor’s Degree in Design — Vicenza campus of Università Iuav di Venezia
Circular Design Lab — Prof. Laura Badalucco with Alessandro Zannoni
Design and Technologies Lab — Prof. Luca Casarotto with Elena Colombini
Futuro Continuo Research Center — Università Iuav di Venezia, organizer and promoter of the initiative, also contributing to project development.
TE.SI Research Laboratory — Università degli Studi di Padova, the mold will be delivered to TE.SI at the conclusion of the initiative and trade fair circuit, to be used for educational, research, and training purposes in collaboration with industry.