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This portfolio focuses on IU Indianapolis Campus Recreation at Indiana University-Indianapolis, a facility offering access to fitness equipment and classes, as well as wellness resources that support the physical and mental health of students. This organization was selected based of my own personal experience working in a gym, where I have recognized the positive impacts of prioritizing wellness. Campus Recreation is a convenient and affordable resource for students, as it is located on campus and can be included in student fees. Campus Recreation is often underutilized but has the potential to positively affect the student population. My goal is to highlight how Campus Recreation can improve mental health amongst students, as well as the benefits it can have physically when utilized regularly. I want students to take advantage of this easily accessible and beneficial program to see improvements within themselves and their academics.
Mission Statement
Mission Statement
Inclusive and accessible campus recreation for students, faculty, and staff that promotes wellness, health, and community.
Inclusive and accessible campus recreation for students, faculty, and staff that promotes wellness, health, and community.
The mission statement highlights what sets campus recreation apart, as well as welcoming new people in an open and respectful manner. The organization’s goals primarily focus on growing the utilization of this program, which emphasizes the strength of health and wellness opportunities. Having the audience be able to tell how inclusive and accepting of new people the program is, eliminates the need to debate on whether that environment is right for them. Motivating new people in the community to better themselves will make their lives healthier and happier.
Within reading the mission statement, the intended population gets to gauge how this program fits into their day-to-day life. The services provided are accessible and inclusive, meaning there is always something for everyone. Going into new wellness spaces can be intimidating, but this statement’s intended purpose of improved health is instilled. A close community appreciates efforts to make everyone feel welcomed and motivated to better themselves, and that is the intention with campus recreation. The target market for these services will be drawn in by the accessibility and kind nature of this program.
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