Social Media Plan

My target audience is college Students. TikTok is known, especially for younger adults , not just for entertainment, but also information and personal development. I chose TikTok because it has a short form content meaning that it gives a quick video 15 through 30 seconds explaining information. Well researching, I’ve come across an article, stating “TikTok’s true value is its immense potential public health impact. Used appropriately, it’s one of the most powerful tools we have for scaling information and fighting misinformation.” With that being said, I could explain how CAPS works and offer tips on managing stress that could catch students attention. TikTok includes interactive features meaning TikTok’s comment section duets can allow students to share their experiences, ask questions, and interact with the content directly. I plan to use TikTok by creating fun, engaging videos that make informative content with trending challenges or sounds. For example, I created a video on how to make an appointment with CAPS while using a popular song to make the information more relatable. The best time to post on TikTok for college students is usually late afternoons or evenings because students are likely finishing classes and on their phones. To keep engagement all encourage students to comment on how they manage stress or share their experiences with the service. Engaging with comments and sharing response responses and follow up videos can build community and encourage more interaction.