Market Research
Market Research
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The marketing research process is a multistep approach that involves the systematic gathering of consumer information or data that will help an organization identify specific issues of concern to consumers. It includes the following steps:
Define the problem
Determine the research objectives
Develop the research design
Collect data
Analyze and evaluate the results
Below, you will find an exploration of these steps and their implications for the marketing plan.
Research Problems
Research Problems
Why are mental health services at CAPS are not known among IUFW students?
Research Results
Research Results
I learned that it’s not advertised enough. The advertisement for the service is very poor, and it lacks information. As a IU Fort Wayne student myself. Most of the answers that I got were not surprising because if I would’ve filled out this survey, I would’ve had very similar answers.The main takeaway from this research is that CAPS is under-advertised at IUFW, with poor visibility on campus and insufficient promotion through professors and social media.To address this, I plan to enhance campus advertising through posters, social media, and in-class discussions, ensuring students know where to find help. This data will shape my marketing plan to improve CAPS visibility at IUFW, particularly in ways that resonate with students' preferences for peer-driven information and online platforms.
Assignment 4_ Market reaerch (1).pdfPage updated
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