Evaluation

Checking the success of a marketing plan is important to make sure goals are being met and to help improve future plans. To do this I need to choose the right things to measure, define what success looks like, and have a back up plan in case something goes wrong. In a healthcare setting like a clinic or hospital, it’s best to look at both numbers and patient feedback to understand how well the plan is working. 

I will focus on three main ways to measure how well the marketing plan is doing, patient volume, patient satisfaction surveys, and income from certain services. Patient volume tells us if more people are coming in because of the marketing. I will check these numbers every month to see if there are any changes. Surveys will help me learn what patients think about the facility and how they heard about it. This helps me understand if the message is getting out and if patients are happy with their experience, I’ll also look at how much money we’re making from specific services that were advertised to see if the marketing had a direct effect. I pick these measures instead of things like website visits because the main goal is to get more patience and increase service use while online activity is good to know. It doesn’t always mean people are actually coming in for care.

If the marketing plan works well, we should at least a 15% increase in patient visits in six months. This matches the objectives I created earlier in this course. The surveys should show that 90% of the patients are satisfied with their care and the income from promoted services. Should go up by 10%. But success is more than just numbers. It also means helping the community, hearing good things from the patients and improving the clinics at IUFW. It should make it easier for people to know about the services available to them and encourage them to take better care of their health. If the plan helps more people access care earlier or improve their trust in the faculty. This is a big win! We should also pay attention to what people are saying positive feedback, whether in services online reviews, or word-of-mouth shows that the marketing message connected with the audience and built trust a strong reputation in the community can lead to even more growth in the future, as people often rely on recommendations from friends and family when choosing where to go for care. 

Things don’t always go as planned problems like changes in the economy, new competitors, or new healthcare rules can affect the plan. To deal with this I’ll check on the plan's progress every 30 days and keep some flexibility in the budget so I can shift money where it’s needed. I’ll also stay in touch with key people and community partners to get feedback and new ideas. Being ready to change the plan when needed will help keep it on track even if it Challenging to come up with. 

In conclusion, to know if a marketing plan is working, it’s important to choose the right things to measure, set clear goals and be ready to adjust or needed. By looking at patient numbers, satisfaction, and service income, I can get a full picture of how the plan is doing. With regular trucks and a flexible approach, I'll make sure the plan supports both business goals, and the mission of improving health and student engagement. 

PricewaterhouseCoopers. (n.d.). Alternate Solutions Health Network automates registration process for faster home care. PwC. https://www.pwc.com/us/en/library/case-studies/cloud-technology-personalized-healthcare.html?WT.mc_id=CT3-PL300-DM1-TR1-CS_CD_-WEB3_-AlternateSolutionGoogle&gad_source=1&gbraid=0AAAAAChlPvp9dHOsI0DDbZuZY3Z5ly77d&gclid=Cj0KCQjw_JzABhC2ARIsAPe3ynq-LmKgLSh732wWQMWcB5MkSsPlJxINGS2rXxqoBRQg8EgsKDT2dXwaArRNEALw_wcB&gclsrc=aw.ds 

Ferreira, D. C., Vieira, I., Pedro, M. I., Caldas, P., & Varela, M. (2023, February 21). Patient satisfaction with healthcare services and the techniques used for its assessment: A Systematic Literature Review and a bibliometric analysis. Healthcare (Basel, Switzerland). https://pmc.ncbi.nlm.nih.gov/articles/PMC10001171/