IUFW Campus Health Organization (CAPS)

Welcome to my ePortfolio! This project is all about creating a marketing plan for IUFW Campus Health, which is the health clinic available to students on the Indiana University Fort Wayne campus. The goal of this wellness program is to help students know about and use the health services that are already here for them like checkups, vaccines, lab tests, and more at times that fit into their busy school schedules.

This site includes everything you need to understand how I would promote these services to students. Here’s what you’ll find in my ePortfolio:

• A Mission Statement explaining what the program is all about.
  
  

• A Situational Analysis that looks at what the clinic is doing well and what could be improved.
  
  

• Two parts of Market Research to learn what students need and want when it comes to health.
  
  

• A description of the Target Market—who the services are for.
  
  

• Marketing Goals and Strategies that explain how to spread the word and get more students involved.
  
  

• A Public Relations Plan to build trust and connect with students.
  
  

• A Social Media Plan to reach students where they already spend time online.
  
  

• A Budget that shows how money will be used.
  
  

• An Evaluation Plan to check if the plan is working and make improvements if needed.
  
  

This ePortfolio gives a full picture of how to make IUFW Campus Health more visible and helpful to students. Thanks for checking it out!