Welcome to my ePortfolio! This project focuses on promoting a wellness service through IUFW Campus Health, the on-campus clinic that provides medical care to Indiana University Fort Wayne students. The purpose of this ePortfolio is to show how I would create a full marketing plan to help more students learn about and use these health services.
IUFW Campus Health is a convenient and student-friendly clinic. It offers services like treatment for fevers, colds, and minor injuries, as well as important things like vaccines, lab tests, and general check-ups. The best part? They work around your class schedule, so you can get the care you need without missing school. Many students don’t realize all the support that’s available to them right here on campus, and this marketing plan is designed to change that.
This ePortfolio is a full marketing plan that’s built with students in mind. It’s all about making sure every student knows where to go for help when they’re sick, stressed, or just need a check-up. I hope this project helps highlight the importance of campus wellness and how much support IUFW students really have.