Cartoon-style graphics of a mother jaguar lying with her cub."Jags & Cubs," curves above them."IU Indianapolis Health and Wellness Promotion" lies directly beneath them.

Jags & Cubs: Campus Wellness for Moms and Moms-to-Be

Created by: Shelby Koven

This ePortfolio was completed in accordance with the IU Indianapolis Richard M. Fairbanks School of Public Health course, Health Care Marketing. The materials presented here represent the collective work of the student above, completed during the semester.

This portfolio showcases the marketing plan for Jags & Cubs, a new IU Indianapolis Health and Wellness Promotion program aimed to support pregnant and mothering undergraduate students. This portfolio applies essential healthcare marketing principles, market research, outreach strategies, and public relations to develop a comprehensive marketing plan that ultimately exists to increase awareness and engagement for this new program.

Background

Market Research

Marketing Plan

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