Social Media Plan
Social Media Plan
Embedded Files
Instagram
Instagram
For my marketing plan, Instagram serves as a central platform for building a strong and engaged community in promoting the program. Since it is a heavily used app by students aged 18-24, the goal is to grow the page's following by 25% within the first 3-6 months. This will be done through engaging tactics like giveaways that encourage students to tag friends, follow, and share the page. This tactic has been shown to boost engagement and an effective tactic in growing a following. Staying consistent with qualitative posting that is not redundant but informing, will be crucial for this platform. Essentially, having three posts a week with themed days such as Motivated Monday, Throwback Thursday, Spotlight Saturday; where students previously enrolled that have completed the program share their success stories, the platform can share different accomplishments/events the program succeeded in, and where students who are currently enrolled can receive a spotlight for their hard wrok and efforts. This approach not only boosts visibility but also builds a more connected and supported community online.
Mockup 1
Mockup 1
This mockup promotes a giveaway hosted by IU Indianapolis that aims to increase engagement and awareness of the coaching program. This image highlights the three prizes students can win by following the steps that are key to grow the following for the Instagram page.
Mockup 2
Mockup 2
This "Motivated Monday" mockup features a student testimonial highlighting the real-life impact of the program. By sharing a student's personal experience of overcoming academic struggles and mental health challenges through the support the program offers, this post builds credibility and connection.
TikTok
TikTok
This platoform serves as a powerful tool to reach students through relatable and trend-driven content. The strategy centers around creating personalized videos, such as "day in the life" of a health coach or a student enrolled in the Health and Wellness Coaching program, to offer an inside look into what the program truly entails. This approach helps students feel more connected and informed. Additonally, interviewing students on campus about the biggest barriers they face in college, and showcasing those challenges in short videos will make the content highly relatable. By focusing on authenticity and using TikTok's wide reach, the goal is to build a space that not only educates but also fosters a supportive and community based atmosphere around health and wellness.
Mockup 1
Mockup 1
The mockup above titled "Breaking Burnout", showcases a student-centered video where different students are interviewed about the barriers that contribute to burnout. The content focuses on identifying common stressors faced by college students and offers simple ways to alleviate stress. This helps in promoting the value of the program through a peer-driven approach.
Mockup 2
Mockup 2
"Day in My Life as a Health Coach" mockup video is designed to give students a deeper look into what the Health and Wellness Coaching program truly offers. By walking viewers through a typical day, the video helps break down the role of a health coach and shows how they actively support students in reaching their goals. It is an informative way to spark interest among students who may be curious but unsure of what the program involves.
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