Objectives + Strategies + Tactics

The foundation of this program is to promote health and wellness by empowering students to improve their overall well-being.

This will be done by incoporating personalized health and wellness coaching that is designed to offer resources and support needed for stuents to begin making postitive lifestyle changes, espeially as they navigate both phsyical and mental health. The presence of a dedicated coach not only helps these students foster accountability but also ensures that students build healthy habits that eventually lead to long-term benefits.

To support this, strategies like health-tracking apps and behavior-focused learning theory are key. Apps that monitor fitness, diet, and vital signs help students stay engaged and even contribute to reducing healthcare costs. Meanwhile incoporating motivation-based learning theories like using reinforcements and stimulants, can encourage students to commit to the program and stay on track (Berkowitz, 2022).

Objectives

Objectives are how we measure the success of the marketing plan once it is implemented

Objective 1

Increase student enrollment in Health & Wellness Coaching by 15% by the end of the academic year,

Objective 2

Increase app usage and engagement among students enrolled in the program by 20% within the first 3 months of the program. These apps would help with progress tracking and accountability metrics.

Objective 3

Increase program completion of Health and Wellness Coaching by 15% by end of academic year.

Strategies

Strategies address how objectives are to be achieved

Strategy 1

Develop and implement a targeted digital marketing campaign to raise awareness about the benefits of utilizing the Health and Wellness Coaching program at IU Indianapolis.

Strategy 2

Introduce user friendly-apps to help track physical activity, nutrition, mental well-being, and sleep.

Strategy 3

Introduce progress tracking and personalized milestone rewardsto keep students engaged and motivated

Tactics

Tactics are the specific actions, details, and activities for the strategy to succeed and objective to be met

Tactics 1 & 2

Social media - Using platforms such as Instagram and Tiktok to target students, focusing on testimonials and success stories from other students

Campus workshops - Collaborating with student organizations on campus to promote the program

Tactics 1 & 2

Orientations - Hosting an orientational session that walks students through proper utilization of apps with goal setting and how to properly read data.

Reimbursement - Offering apps that require free/discounted memberships. Incorporating incentive systems such as earning points for daily check-ins which leads to gym membership reimbursement.

Tactics 1 & 2

Weekly/bi-weekly reports - Sending progress reports to students consistently with feedback and encouragement

Reward system - Create a reward system that is level based where students receive small incentives at different stages of the program. This can include anything from fitness gear, gift cards, or even tech accessories.