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Each dimension of wellness is visually represented while emphasizing the balance necessary for overall health. This model serves as a foundational concept in health promotion and what wellness entails altogether.
Health and Wellness Promotion & Coaching
Health and Wellness Promotion & Coaching
Lilian Velazquez
This ePortfolio was completed in accordance with the IU Indianapolis Richard M. Fairbanks School of Public Health course, Health Care Marketing. Materials presented here represent the collective work of the student above completed during the semester.
This portfolio presents a comprehensive marketing plan that was designed to enhance awareness, engagement, and accessibility of Indiana University's Health and Wellness Promotion program. Rooted in the mission of empowering students to lead a healthy lifestyle and more balanced lives, this project evaluates different concepts such as how well promotion and environmental factors can improve outreach and participation among IU's diverse student population. Market research insights guided the direction of the marketing strategies.
While visiting this site, you can expect to find a full breakdown of the project's development. Beginning with the mission statement, situational analysis, to a detailed marketing plan that includes objectives + tactics, public relations and evaluation that highlights the importance of marketing strategies that are relatable and impactful.
The portfolio also incorporates visual representations with research findings to demonstrate how a student centered marketing strategy can create greater utilization of health and wellness services. This marketing plan was intended to inform faculty and health promotion professionals by offering evidence based recommendations for enhancing the student engagement. The overall goal was to improve access to wellness resources on campus and promote these services to students.
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