Executive summary
Executive summary
Embedded Files
This healthcare marketing project aims to elevate the impact that Indiana University Indianapolis has on students. By focusing on authentic story telling, student engagement, and consistent branding, this plan supports long-term growth and participation of the Health and Wellness coaching program
The Health & Wellness Promotion and Coaching program at IU Indianapolis is built on four values: empowerment, authenticity, accountability, and well-being.
At the center of it all, the program empowers students to take charge of their own personal health and academic journey through coaching and goal-setting. With authenticity, maintaining this in all forms of interactions whether it be in person or on social media, it's all important for the program. We strongly believe in creating meaningful connections with students and coaches. Accountability can be applied through continuous support and encouragement through progress-tracking and positive reinforcements that keep students motivated and on track. Above all, the program is deeply committed to promoting overall well-being by addressing every aspects that falls under it.
"Above all, the program is deeply committed to promoting overall well-being by addressing every aspect that falls under it."
"Above all, the program is deeply committed to promoting overall well-being by addressing every aspect that falls under it."
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