Background
Background
Embedded Files
Here, you'll find both the mission statement and a situational analysis of the subject of this marketing plan. Both artifacts frame the direction of this project, serving as useful background information to the final marketing plan.
Mission Statement
Mission Statement
"Our mission of Health and Wellness Promotion here at Indiana University is to empower individuals to enhance their quality of life through personalized coaching, dedicated guidance, and sustainable habits. We inspire lifelong well-being ensuring our program is accessible and impactful for diverse populations."
"Our mission of Health and Wellness Promotion here at Indiana University is to empower individuals to enhance their quality of life through personalized coaching, dedicated guidance, and sustainable habits. We inspire lifelong well-being ensuring our program is accessible and impactful for diverse populations."
This mission statement was chosen because it clearly reflects the program's core purpose of empowering students through coaching and sustainable habits. It makes a strong missions statement because it emphasizes long-term well-being and includes diverse student populations.
Situational Analysis
Situational Analysis
A situational analysis has been conducted to identify what makes your health care product or service unique. The situational analysis portion of this project will focus on the internal and external environment in which the marketing plan will be implemented.
The situational analysis will include three specific areas:
SWOT, a four-cell chart containing internal and external factors of the chosen healthcare organization
Environmental forces, research into university health centers, health services, or programming for university students.
Competitive analysis, an analysis of weaknesses and strengths of the competitors to the selected organization
SWOT 4-Cell Chart
SWOT 4-Cell Chart
Environmental Forces
Environmental Forces
Illustration demonstrates how a mobile device can track different aspects of health by representing digital tools and virtual consultations that enhance student access to healthcare and wellness services.
Technological Factors
Technological Factors
Technological advancements within the recent years, such as mobile health apps and telehealth services, are key to increasing student engagement in IU's Health and Wellness Coaching. With increasing reliance on digital healthcare, integrating mobile health apps can significantly help students track their health. These tools also improve access to care and raise awareness through digital platforms. They not only serve to enhance quality of care but they help close gaps in mental health by providing these tele-health services and encourage more students to participate.
Economic Factors
Economic Factors
Economic factors play a critical role in the success of the Health and Wellness Coaching marketing plan by influencing affordability for students. Many students operate on tight budgets, so making cost effective, preferably free services, is a key factor for students to participate in the health and wellness coaching. Seeking out sponsorships or grants can also help with the delivery and support of this program. It would allow for students to maintain the healthy lifestyle they are willing to implement into their lives.
A scale balancing health and wellness items with money and credit cards symbolizes the challenges that students face in affording health related resources and the need to find cost-effective solutions for a healthier lifestyle. Ideally, it is important for students to not compromise their health due to economical issues.
Competitive Analysis
Competitive Analysis
When comparing Indiana University's wellness coaching program to other colleges such as Purdue University, Purdue stands out for its emphasis on empowerment and clarity in communication on their website. Their mission statement is more comprehensive and detailed than IU's since they incorporate empowerment in their opening statement and even include a client's testimony on the homepage. An advantage offered by Purdue is that they have both personal and group coaching, which can be appealing to students with different preferences and learning styles. It's a valuable resource that Purdue offers both, as some students engage better in group settings. One area for improvement in Purdue University's program is their lack of visual engagement on their website. Enhancing the visuals can help capture the interest of students and increase engagement.
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