“Goodbye Millennials, welcome generation Z”

There is much talk about the so-called millennial generation, but the reality is that our children and adolescents no longer enter this generational group, so this article intends to explore, visualize and make known a little the characteristics of this new generation of children, then let's begin by clarifying this of the ages: to begin with, Millennials are between the ages of 22 and 39 and the group we are going to focus on, is the so-called generation Z, which are children and young people ranging from 0 to Approximately 21 years of age and although there are some articles that divide this age group into two, which is the Z generation and the Alpha generation, for practical purposes today we are going to take this whole age range to talk about their general characteristics.

Already here you can realize that this article can be very helpful to parents who have baby children and even young teenagers about to enter working life and yes they are still wondering why is it important to talk about them if Most of these have no purchasing decision or purchasing power? because soon they will have it and will influence the course of the country and the world.

Also, do not believe that they are small, we are talking about 25.9 percent of the world's population. If we make numbers, it is the generation of the largest population on the planet.

Among the general aspects that characterize this generation Z first of all we find that they tend to be self-taught. 33% learn via tutorials on the internet, more than 20% read on tablets and devices and 32% do all their tasks and work online. This data is especially important when we intend to teach these children something, since being a generation with easy access to any information, the strategy to reach them becomes different from how many of us were taught in the past, becoming then, the socio-emotional aspect the basis of the necessary link to generate learning.

It is estimated that 60% of this generation will want a job that impacts and leaves a mark on the world, 26% already do some type of volunteering and 76% worry about the impact that human beings have on the planet, which It makes them more critical and responsible with the environment.

The Z generation is growing in a context of transitions, of changes, sometimes of uncertainty, the way of seeing the world is changing, some social roles have changed and above all, they are learning to move forward in a socially diverse world.

On the other hand, this generation was born in the so-called DIY culture (Do it yourself), so they are accustomed to solving problems and needs in a personal way, so most of these young people who are already entering the labor market want their work life is related to their current passions and hobbies, a significant fact for employers who will have to stock up on this human capital, because according to experts 72% do not plan to receive “orders” from a boss and are willing to undertake and be their own bosses . Which leads us to think of new strategies for the hiring and retention of this generation. Does it come to mind what big and successful companies like Google, Facebook, YouTube among others are doing?