We turn fare data into insights
to propel your business forward

Data — the new gold

Knowledge is power


The challenge

In the aviation industry, continuous knowledge of competitor’s prices, routes and availability means staying competitive. This is no small feat due to constant network changes and price fluctuations.

For airlines, empty seats or wrong route choices mean missed revenue. For airports, capacity and route support should be allocated to the most appropriate carriers. Knowledge of the marketplace and its changes, allows for swift action to meet your objectives.


Follow the money with ease

FarePlay equips you with up-to-date information about relevant flight options available to consumers today. We provide up-to-date route pricing details offered by virtually any airline worldwide — in a cost-effective way.

In addition, we offer a suite of management reports that let you distill the insights that you are looking for. Here are some typical questions we can help you answer:


For airlines

  • What are the demand hotspots from each of our bases?

  • Do other airlines/geographies observe similar demand strength / weakness?

  • What is the fare environment for potential new markets?


For airports

  • How do routes in my network portfolio perform for each of my airlines?

  • How do the fares of my route portfolio compare to those of similar/nearby airports?

  • What routes struggle and should receive a marketing / incentive push?

  • Which airlines are best suited to start new routes at my airport?


For investors

  • Which airlines and airports command a premium over others? How much?

  • Which airlines typically sell out too early?

  • Which airlines and airports consistently seize the most profitable opportunities?

Modern fare engine

Our unique architecture keeps your costs low

Airline fares vary dynamically over time and across geographies. Yet, capturing them is key to understanding airline route performance. Keeping track manually is error-prone and not scaleable, while other providers may be outside your budget.

So how can you harness the power of fare data to propel your business forward?

For this purpose, a team of well-versed aviation and IT professionals set up FarePlay, making Big Data an instant reality for your organisation.

Our unique setup enables fast collection of airline fares that are then made available to you in a way that suits you (e.g. csv, Excel or API) — one which you are probably already familiar with.

We care about your bottom line too, which is why our next-generation architecture was designed from the ground up with efficiency in mind — so we can pass on the savings to you.

We speak your language, so why not contact us to learn more?

Interactive dashboards

Intuitively from data to insights — by yourself or in teams

Our industry experts have a track record designing dashboards that are easy to interact with — not only for savvy analysts but also for CCOs and CEOs.

We believe there should be no monopoly on knowledge within the organisation, and we are convinced that our tools facilitate effective meetings across different organisational levels.

Our platform offers quick and easy interaction with the underlying data, with relevant tables, maps and charts that bring the data to life. Let us do the legwork, so you can focus on the brainwork.

Interested? We would be pleased to demo our offering to you.

Tailored approach

Because each organisation is different

From our experience working with airports, airlines and other organisations, we know that each company is different.

Our products and services are designed to be modular, so you can mix and match to find the combination that works for you.

For example, we have developed a range of reports that can be tailored to your needs. Even their look and feel can be aligned to your corporate style for seamless integration with your existing suite of reports.

Value philosophy

Business-focussed without unnecessary bells and whistles

Our organisation and products have been designed with a lean mindset, combining the skills of experts in their respective areas. This way, you don't pay for unnecessary overhead and you need not waste time talking to people who don't understand your particular requirements.

We have a track record of successfully transforming data into insights in a variety of contexts, so feel free to reach out.