Startup Pitch Information page

Q. What is the name of your startup?

If you don’t have a name for your startup yet, that’s ok. The judges just use this as a reference. You’re not locked into the name you input here.

Q. Pitch your startup in 280 characters or less

This is your startup’s brief and concise elevator pitch (learn more how to craft them here). When writing this, the following template is really handy to use:

[Startup/product name] is a [description of what you do in 2–3 words] that [solves X problem] [unique value proposition].

Ultimately, make sure you highlight who you are, what you do, what problem your startup solves, and what’s special about it.

Q. Your startup's social media profile/s / Startup website

Please only include your startup’s social media account/s (ie Facebook, Twitter, Instagram, WeChat, LinkedIn, Snapchat, etc) and/or website, not your personal profiles.

If you don't have one, don’t worry, it won’t go against your application. However, having a social media presence could help show the judges that you take your startup seriously.

Q. In more detail, describe your product or service and the problem you are trying to solve.

Be specific and let us know what your product/service is, how it works, and what it does. Explain what the problem space is, and detail how your startup solves that problem.

Q. Describe the technology or process you want to use to solve this?

Even if you don’t have a prototype yet, explain what technology or processes you’ll need to use for your startup to do its job.

Q. How will you make money? What is your business model?

This is just a general idea of how you think your startup will make money. The plan may change in the future, but this is where you envision your startup’s source of income will come from.

Freemium = a business model, especially on the Internet, whereby basic services are provided free of charge while more advanced features must be paid for. (from