Logo Usage Guidelines

1. Brand Identity Overview

The Incfrog logo represents innovation, digital transformation, creativity, and forward movement. The identity combines a bold modern wordmark with a custom “digital leap” symbol integrated into the letter “o,” reflecting technology, connectivity, and progression.

The logo system consists of:

• Primary Logo

• Inversed/Dark Background Logo

• Symbol Integration (digital leap mark)

• Registered Trademark Identifier

• Official Tagline: make the digital leap.

All logo applications must preserve the integrity, clarity, and premium positioning of the Incfrog brand.

2. Official Logo Versions

Primary Logo

The primary logo features:

• Deep navy blue wordmark

• Yellow and white integrated digital leap symbol

• Navy tagline

• Registered trademark symbol

Recommended Usage

• White backgrounds

• Light neutral surfaces

• Corporate presentations

• Print stationery

• Website headers

• Media publications

Inversed Logo

The inversed version is optimized for:

• Black or dark backgrounds

• Video overlays

• Event screens

• Outdoor branding

• Premium merchandise

The logo should always maintain maximum contrast and visibility.

3. Logo Composition

The Incfrog logo is a fixed composition and must always remain intact.

The logo includes:

• Custom lowercase typography

• Embedded digital leap icon

• Integrated tagline

• Trademark symbol

These elements must never be separated, repositioned, or reconstructed without authorization from Incfrog Brand Central.

4. Clear Space & Protection Area

A mandatory protection area must surround the logo at all times.

Minimum Clear Space

Use the height of the lowercase “i” dot as the minimum spacing unit around all sides of the logo.

No text, graphics, borders, images, or interface elements may enter this area.

This ensures:

• Visual clarity

• Brand authority

• Premium presentation consistency

5. Minimum Size Requirements

To preserve readability and detail visibility:

Digital Usage

• Minimum width: 140 px

Print Usage

• Minimum width: 30 mm

Special attention should be given to the embedded digital leap symbol and tagline clarity at smaller sizes.

6. Color Specifications

The Incfrog identity relies heavily on color consistency.

Core Brand Palette

Primary Navy

Used for:

• Wordmark

• Tagline

• Trademark symbol

Accent Yellow

Used exclusively in the digital leap icon.

White

Used for highlights and contrast detailing.

Color Usage Rules

Allowed

• Official full-color versions

• Approved monochrome versions

• Controlled grayscale reproduction

Not Allowed

• Unofficial gradients

• Neon variations

• Changing navy to alternate blues

• Altering yellow tones

• Applying transparency effects

• Adding textures or patterns inside the logo

7. Background Control

Preferred Backgrounds

• White

• Black

• Deep neutral tones

• Soft minimal textures

Avoid

• Cluttered imagery

• Low-contrast surfaces

• Vibrant multicolor backgrounds

• Heavy gradients behind the logo

The embedded symbol must remain clearly visible in every application.

8. Incorrect Usage

The Incfrog logo must never be modified.

Do Not:

• Stretch or compress proportions

• Rotate the logo

• Recolor individual elements

• Remove the tagline

• Remove the trademark symbol

• Separate the digital leap icon

• Apply shadows, glows, bevels, or outlines

• Use low-resolution exports

• Place the logo inside shapes without approval

• Animate the logo without authorization

• Recreate the logo manually

Only official files provided by Incfrog Brand Central may be used.

9. Typography Consistency

The Incfrog wordmark is custom-crafted and not replaceable by standard fonts.

Important

• Do not attempt to recreate the logo using typed text.

• Do not substitute typography.

• Maintain original proportions and spacing.

For supporting brand communications, only approved brand typography systems may accompany the logo.

10. Trademark Usage

The registered trademark symbol is part of the official identity.

Requirements

• The ® symbol must remain visible whenever technically possible.

• It should not be enlarged, removed, or repositioned.

• In extremely small applications where legibility is compromised, omission requires approval.

11. Tagline Usage

Official tagline:

make the digital leap.

Rules

• Must remain in original placement and proportion.

• Should not be rewritten, stylized, or translated.

• Must not be detached from the logo unless approved for campaign-specific applications.

12. Digital Applications

For:

• Websites

• Mobile interfaces

• Social media

• Video content

• Presentations

• Advertisements

Requirements

• Use high-resolution PNG or SVG files.

• Preserve sharp edges and proportions.

• Ensure adequate contrast across screens.

• Maintain premium spacing around the logo.

13. Print & Production Standards

For all print reproduction:

Preferred Formats

• AI

• EPS

• SVG

• High-resolution PDF

Production Guidelines

• Maintain accurate color reproduction.

• Avoid raster scaling.

• Ensure sharp trademark and tagline rendering.

• Use vector assets whenever possible.

14. Merchandise & Event Branding

Any use on:

• Apparel

• Event backdrops

• Awards

• Packaging

• Signage

• Promotional kits

• Corporate gifts

• Exhibition booths

must receive prior approval from Incfrog Brand Central.

Mockups may be requested before production approval.

15. Partnership & Third-Party Usage

External agencies, media partners, sponsors, vendors, and collaborators may use the Incfrog logo only within approved contexts.

Mandatory Conditions

• Usage must align with the approved partnership scope.

• Co-branding layouts require prior review.

• The Incfrog logo must not appear subordinate, distorted, or misleadingly affiliated.

• Unauthorized usage extensions are prohibited.

Incfrog reserves the right to revoke usage permissions at any time.

16. File Distribution & Asset Control

Only official files distributed through Incfrog Brand Central are authorized for usage.

Unauthorized downloads, screenshots, redraws, or recreations are prohibited.

17. Legal Protection

The Incfrog name, logo, tagline, iconography, and associated visual assets are protected intellectual property owned by Incfrog.

Unauthorized reproduction, modification, imitation, or commercial usage may result in legal action.

18. Final Brand Principle

Every Incfrog logo application should communicate:

• Innovation

• Digital evolution

• Authority

• Precision

• Creativity

• Premium execution

Consistency across all touchpoints strengthens the Incfrog identity and reinforces its position as a modern digital-first brand.