About Me

I have 25 years of IT experience working with clients across industries and the globe. I have several years of teaching experience, having curated 14+ programs. I have been contributing to Academia as faculty for full-time & part-time students; building and growing management development programs in traditional and niche subject areas

I am currently a Ph.D. student in the Department of HSS at the IIT Ropar..

Research interest:

How does machine intelligence (AI, ML, XR) affect the Service-Dominant logic –informed Customer Engagement foundational processes, and Customer Engagement.

Organizations are using Artificial Intelligence (AI) as a tool for generating value (The State of AI in 2020 - Mckinsey Global Survey Nov,2020). Countries across the globe, industries, business functions, varied company sizes attributed over 5% of their organization’s earnings before interests and tax (EBIT) to AI. These companies plan to invest further in AI in response to COVID-19 pandemic and also in other machine intelligence-related technologies.

The term “artificial intelligence” was popularized at a conference at Dartmouth College in the USA in 1956.

Machine intelligence (broader reference to artificial intelligence – AI, machine learning – ML and extended reality – XR which includes augmented reality (AR) and virtual reality (VR)).

80% of larger companies have adopted Artificial Intelligence into their core business (Rising with the machines - Erin E. Makariusa, Debmalya Mukherjeea, Joseph D. Foxa, Alexa K. Fox, Journal of Business Research Aug-2020). AI is ranked first on the Society for Industrial and Organizational Psychology’s top 10 workplace trends list (SIOP, 2020).