Well for starters it's a Wall Clock. It's a Wall Clock with lights. It's a light for those emergencies when you really need that light.

With a 20000 mAh rechargeable battery which charges whenever it's connected to the mains supply and as soon as the supply is cutoff, the power is shifted to the on-board power bank which powers both the "Emergency" light and the "Ambient" lighting systems.

Users can also control all lighting systems using the Interactive phone app which provides a wide array of colours to chose from.