press release
Los Angeles – September 12, 2024
Designer Atousa G’s Fashion Forward event, SewDown, returns for Los Angeles
Fashion Week Fall 2024, presented by The HER Group. The popular and populist show
and sale will occur on October 19 at a location to be announced soon. SewDown will
feature cutting-edge lines on the runway, music from top artists and DJs, striking
visuals, and the sexy crowd that made SewDown the favorite streetwear show during
LA’s Fashion Week from 2003 – 2014.
SewDown 2024 is booking for runway lines, visual artists, and vendors. Potential
participants who want to show their lines or art or have their visuals or music considered
inclusion are handled for runway lines.
With ten up-and-coming cutting-edge designers, including Atousa’s eponymous nightlife
forward Atousa G line and her even sexier range, A Line Called K, expected for the
Spring 2025 runway show, SewDown will retake its reign as THE Fashion Week closing event.
Confirmed DJs include headliner Marques Wyatt, who will bring his legendary
enlightening house music vibes; LA’s popular DISCOS XXX founder Tavish, known for
progressive, fun, disco house; Chase Aldrige of Better Late, who will bring his disco
pumpers; G Dubbs of Sacred Grounds LA, known for his soulful underground sound;
and Scott K of We Own the Night, who will play a fantastic house music set.
SewDown allows their designers to show their designs to buyers, the press, and the
public. Event attendees can also purchase clothing, jewelry, music, footwear, art, and
more at wholesale and sample sale prices. In addition to fashion, SewDown will feature
art installations, live painting, visuals from top VJs, and their signature – world renowned
music artists and DJs.
“We are so excited to allow a new group of designers to show their styles in our unique
environment,” said show creator, producer, and designer Atousa G., adding, “This event
is a blend of cutting-edge fashion, mind-blowing art, and great music, fused with
Los Angeles’ sexiest crowd.”
Since its debut in Hollywood in 2003, SewDown has allowed more than 100 designers
to showcase their fashions and sell their products to an eclectic and trend-setting
audience. In addition to producing SewDown, Atousa G is a designer and stylist who
works with top talent worldwide.
Current sponsors include Paul Mitchell, Chic Studios, and DNA Energy Drink.
More sponsors are welcome! The charity recipient for all proceeds is the
C.O.A.L.I.T.I.O.N for the Homeless and Families in Need. Attendees will include VIPs,
stylists, photographers, influencers, and more. The Red Carpet Pre-Event and VIP
Business Lounge will include food, drinks, and gifting.
The Los Angeles Times called Sew Down, “Where up-and-coming designers up and
come.” SewDown 2024 promises to bring LA Fashion Week 2024 a creative edge and a
fantastic party. Be down, SewDown.
About The HER Group
The Her Group is a fully integrated boutique style Fashion Showroom & PR House
specializing in Celebrity, Influencer, and Media Placements for various successful and
illustrious clients nationwide. We are seasoned in pushing creative boundaries &
executing successful campaigns that are tailored to each client. Our skillfully trained &
experienced Brand Managers can provide the one-on-one attention that our brands
deserve, which is needed for proper growth and ROI.
Her Group IG: https://www.instagram.com/thehergroup/.
Atousa G IG: https://www.instagram.com/atousag/
To submit lines or artists for participation, please fill in contact form.
For sponsorship or vending, or media seeking information, images, video, or to
interview Atousa G, please contact Susan von Seggern at
susan@susanvonseggern.com or 213-840-0077.
sponsors
