Interview for Podcast

To interview Hitendra for your podcast, send an email to hitendra@hitendrapatil.com

Some examples of my recent "Accountaneur" themed podcasts:

Automation’s Effect on the Accounting Industry

CPA Conversations Podcasts by Pennsylvania Institute of CPAs

This podcast has become the 4th Most Downloaded podcast ever published by PICPA.

CPAs understandably can get weary when considering all the effects automation could have on the accounting industry. Though according to Hitendra Patil, director of practice development for AccountantsWorld and author of Accountaneur: The Entrepreneurial Accountant*, emerging technology will not only fail to harm their job prospects, but also could make the CPA’s role more valuable in the long run.

Click here to listen to the interview

The Impact You Have On Clients.

Nicole talks with Hitendra Patil the author of the recently published book Accountaneur. Hitendra has worked in the Outsourcing, IT, Finance and Accounting industries during including leadership roles in India, Thailand and the US.

Create measurable value for your clients. It’s not about the ‘work you deliver’ but the impact you have on the clients you secure (the human being).

4 Kinds of Buyers:

1 – Commodity Buyer – price focused – good for business as it forces efficiency and productivity gains

2 – Product Buyer – looks for state of the art product and services, has a clearly defined need and is looking for a customized set of services

3 – Solution Buyer – has a specific need and is looking to ensure their need is within your core competency, they need you to be informed and to keep them informed

4 – Consultancy Buyer – looks at the professionals experience and willingness to partner for the long term over frequent interactions and a longer period

Determine where you want clients to come from – what category; and start talking to those clients. Create messaging/solutions specifically targeting at those clients.

Today business developers are more like consultants they’re providing clarification on what clients learned before contacting them.

In traditional outbound marketing – the provider contacts the buyer. Today a lot of professional business development is inbound where the buyer is contacting the provider – they’ve already determined there is fit between your services and their needs.

Technology allows clients to qualify providers and providers to target specific potential clients.

Ask your clients what ‘your Wow’ is – ask them what they value in your services. ‘Your Wow’ is delivering beyond expectations.

In business development you need opportunities with buyers. It helps to build risk reversal into your offer. Offer a free trial period where the only risk is the time they take to try your services.

Last word: Be a keen observer/student of others. It’s about the human experience.


Click here to listen to the interview

HaydenRock Accounting Success Podcast

This week’s guest on the Accounting Success Podcast is Hitendra Patil, Director of Practice Development at AccountantsWorld and also the author of a terrific new book called “Accountaneur: The Entrepreneurial Accountant.”

Gleaning lessons from neuroscience, technology, and behavioral economics, “Accountaneur” shows tax and accounting professionals what it takes to succeed in today’s dynamic competitive environment. In my opinion, if you are an accountant and you are breathing, “Accountaneur” is a must read. It’s especially timely given the changing accounting landscape and presents eye-opening insights into today’s emerging opportunities for accounting and tax professionals.

Check out our conversation here: https://itun.es/us/32T9db.c

Hitendra’s unique training and experience make him the perfect guest to discuss this week’s topic: that fascinating, mysterious, and occasionally beguiling entity known as the CPA mindset.

We delved into the CPA mindset – the good and the not-so-good – and explored what mindset changes we need to consider to maximize our potential. We also touched on:

  • Why the most successful entrepreneurs see risk as opportunity
  • What your clients are telling Facebook that they’re not telling you
  • How accountants could be the happiest people on earth
  • Lessons learned from Bill Gates and his “lazy employee” theory

To interview Hitendra for your podcast, send an email to hitendra@hitendrapatil.com

“Accountaneur: The Entrepreneurial Accountant”® is the Registered Trademark of Hitendra R. Patil.

When using the marks “Accountaneur: The Entrepreneurial Accountant”® in publications distributed only in the United States, include the appropriate ™, ℠, or ® symbol on first use. For publications distributed outside the United States, use the appropriate trademark attribution notice, for example: “Accountaneur: The Entrepreneurial Accountant”® is the trademark of Hitendra R. Patil, registered in the U.S.