VISUAL HIERARCHY
VISUAL HIERARCHY
Good design gets its message across by using ‘visual hierarchy’. Designers play around with things like color, size and spacing to create a hierarchy that places key messages front and center.
Good design gets its message across by using ‘visual hierarchy’. Designers play around with things like color, size and spacing to create a hierarchy that places key messages front and center.
Key elements of visual hierarchy.:
1. Size. Scale up the most important part of your message.
1. Size. Scale up the most important part of your message.
2. Color. Use color and contrast to direct a viewer’s attention.
2. Color. Use color and contrast to direct a viewer’s attention.
3. Typography. Use different sizes for headings, subheadings and body copy.
3. Typography. Use different sizes for headings, subheadings and body copy.
4. Fonts. Every font has a personality – so make sure you choose one that supports your message.
4. Fonts. Every font has a personality – so make sure you choose one that supports your message.
5. Spacing. Give your layout balance, flow and focus.
5. Spacing. Give your layout balance, flow and focus.
