VISUAL HIERARCHY

Good design gets its message across by using ‘visual hierarchy’. Designers play with color, size & spacing to create a hierarchy that places key messages front & center. 

Key elements of visual hierarchy.:

1.  SizeScale up the most important part of your message. 


2.  Color.  Use color & contrast to direct a viewer’s attention.


3.  Typography.  Use different sizes for headings, subheadings & body copy. 


4.  Fonts.  Every font has a personality – choose one that supports your message. 


5.  Spacing.  Give your layout balance, flow & focus.