Survey

What is a survey?

A survey is the process of collecting, analysing and interpreting data from a group of individuals. Its goal is to determine insights about a group of people. A survey goes much deeper than a questionnaire and often involves more than one form of data collection.

When do I use a survey?

A survey may be useful when:

• You need a quick and efficient way of getting information

• You need to reach a large number of people

• You need statistically valid information about a large number of people

• The information you need isn't readily available through other means

How do I conduct a survey?

Make a plan, select a representative population sample, and create effective questions.  Watch the slideshow below to learn more.