CHUN-HENG HO, Ph.D.
Associate Professor
Cognitive and Kansei Experience Design Group
Department of Industrial Design
National Cheng Kung University
About Me
Chun-Heng Ho is an associate professor in the Department of Industrial Design at the National Cheng Kung University, Taiwan. He received his Ph.D. degree from the College of Design at the Georgia Institute of Technology in United States.
His research interests include Design Cognition and Kansei Design. Currently, he also serves as an Executive Director of Taiwan Institute of Kansei, and the Editor-in-Chief of the Journal of Kansei (ISSN 2409-6326).
COURSES TEACHING
Research on Design Cognition
Design is one complex cognitive behavior and has attracted a lot of research attention. Researchers use various theoretical and empirical approaches to study how designers think. Thus, design cognition has become a well-defined research domain since 1970s. This course will cover major theories and methodologies in design cog-nition.
Communication Design
The main focus of this course is mainly through observing the users cognitive behavior and their psychological feelings to discover the users needs. By analyzing the product components and investigating the design vocabulary, designers are able to allow the product to communicate with users in terms of conveying the product image and usability correctly.
Design Cognition
According Norman, even the smartest user can feel inept as we fail to figure out which light switch to turn on, or whether to push, pull, or slide a door. The fault lies in design that ignores the principles of cognitive psychology. This courses discuss and practice why some products satisfy customers while others only frustrate them.
Basic Design 2
Basic Design 2 is the foundation of all product designs and the it focuses on the composition design of 3D objects. The issues of it includes: form, color, material, presentation, and so on. Through a series of exercises and the use of various basic tools and materials, this course will cultivate students' keen observation, perception of beauty, and creativity.
Thesis Project
The Thesis Project is the capstone design project for our students to work as an (interdisciplinary) team. It is designed to train student team to integrate their design knowledge, skills and experience to discover the design problem on their own. They learn creativity and teamwork spirit, and cultivating the ability to integrate design.
Academic Writing
The main difficulty of writing a thesis is usually not from choosing research methodology, designing experiment processes, analyzing research data, or writing in English, but from acknowledging the logic of constructing a research paper. Thus, this course is focused on the logic of academic writing in English for graduate student.