Digital Camp 2017

Location and Date

5-9th June, 2017 in Greece @ Negroponte Resort (2 hours by bus from Athens)

About Digital Camp 2017

As a Digital community in Greenpeace, we have achieved great things in the past few years, but this is just the beginning. Our potential in this channel is tremendous. At Digital Camp 2017, we aim to raise the bar and kick our work into a higher gear.

In the past, the DMS (Digital Mobilisation Skillshare) was run on an annual basis by the Mobilisation Lab and it was incredibly popular, but since it was discontinued in 2014, we haven’t had the chance to come together as a community. It has become obvious to us at the Global Engagement Department that this event is well overdue because so many people have been asking about another skillshare for Digital practitioners.

Your voices have been heard!

Agenda:

This event will not be a replica of the DMS. Although we want to keep the things that made the DMS so successful (e.g. participant driven content, a platform for sharing, and a diverse group of participants), we also want to fill some of the skill gaps in our organisation. This means that there will be more training on the agenda and thus the agenda will be slightly less open as before.

There will be plenty of space for us to seize this opportunity to set our sights higher and figure out how we can achieve more together. This event will also not be specific to mobilisation, but instead cover any areas that are related to Digital.

We will be listening to participants before the event to put together the agenda. So far we have identified the following key areas that we want to address:

• Audience understanding & segmentation
• How to run global digital campaigns better
• Integration and a multi-channel approach
• Measurement and tracking
• Open campaigning and fundraising online
• Putting data at the heart of what we do
• Raising the bar: Running bigger and bolder campaigns and projects
• Reaching new audiences
• Supporters doing more with us for longer
• Technical hacks to solve your immediate tech issues
• Telling great stories online
• Testing
• Tools

Who is this event for?

Ideally, you will meet at least one of these criteria as Greenpeace staff:

• Work directly in the digital channel (practitioner)
• Play an important role in the strategic direction of the Digital channel in your office
• A power user of one of the widely used digital platforms
• An expert one or more areas related to the event areas (mentioned above)
• A key influencer in leading a multi-channel approach in your office
• Have influence in the office to drive forward change and share knowledge from the skillshare in your office

External Guests:

External perspective and case studies are essential for us as an organisation to continue to innovate and operate in this ever-changing environment. We are on the look-out for some external people to join as to provide a range of roles including: case studies, best practice, and training.

If you think that this could be you, please contact michael.parker@greenpeace.org.

If you are invited as an external guest, we will happily pay for travel, accommodation and food.

Where is Negroponte?