PSA Notes

Characteristics of PSAs

- Are short (usually 60 seconds or less)

- Present one single issue

- Inform the viewer of key, relevant facts

- Have a clear call to action (usually indicated through text on screen)

- Might or might not include people

- Might or might not use music

- Sometimes use voice-overs

- Sometimes use special effects (like black and white)

- Might use transitions/editing to enhance the video

- Aim to leave a lasting impact

Visual Persuasion

- Powerful Images -- video, photographs, artwork

- Expressions on people's faces

- Use of color vs. black and white

- Use of celebrities

- Use of regular people

- Clear calls to action

Auditory Persuasion

- Play on words

- Repetition

– Humor

– Imperative commands

– Music to create tone

– Lyrics that add to meaning and/or tone

– Tone of actor/narrator’s voices

– Silence

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