Group Training

On-Air Drive Fundamentals

August 14-15, 2019 - Denver

Master the essential components of on-air public radio fundraising alongside your peers with this 1½-day cohort training.

This in-depth training uses Greater Public’s on-air curriculum based on practices at top-market stations, brought to life by expert membership instruction from Greater Public advisor Jay Clayton. Join your fellow membership, on-air fundraising, and program professionals for a day and a half of intensive learning. Then lean on your cohort through the year and beyond to stay inspired and help solve your own fundraising challenges.

Fee

The cost for this in-person training cohort is $599 per person for Greater Public members and $1,299 per person for non-members. Limit is 18 participants; only two people per station. Travel and hotel are additional. Lunch, snacks and beverages will be provided both days.

Timing and Location


When is the event?

Wednesday, August 14 (full day) - Thursday, August 15 (half day), 2019


Where is the event?

Colorado Public Radio

Bridges Broadcast Center

7409 S Alton Ct

Centennial, CO 80112


Where should I stay?

Embassy Suites by Hilton Denver Tech Center

10250 East Costilla Avenue

Centennial, CO 80112

Rooms at a discounted rate of $159/night + taxes can be reserved at the Embassy Suites Denver Tech Center until July 22, 2019. Your link to reserve your discounted room will be included in your registration confirmation email.


Our next on-air fundamentals cohort training will occur in January, 2020. If you’d like to be notified when registration opens for this event, sign up here.

Instructor

Jay Clayton is a fundraising, marketing and public relations professional with 25 years’ experience in public and commercial radio. He formed Jay Clayton Associates, an independent fundraising and marketing communications consulting firm, in 2002 to help public radio stations build and sustain strategic approaches to membership and mid-level giving. Prior to forming JCA, Jay was marketing and fundraising director for WBUR/Boston where he co-created “More Programming, Less Fundraising” and public radio’s first “Power Hour.” Jay served on the board of Greater Public and participated in national fundraising projects including Audience 98 and Listener Focused Fundraising. Jay’s fundraising accomplishments have been recognized with honors from Greater Public, PRPD and the Corporation for Public Broadcasting.

Jay Clayton has a M.S. and a B. S. from Boston University and began his radio career in 1984 at WFNX, an alternative rock station in Lynn, Massachusetts.