Online Presence, AI, and Blogging Best Practices 

🔎 Why This Matters — The Shift from Google to AI

The way buyers and sellers search for real estate information is changing fast.
8 in 10 people now use AI tools (ChatGPT, Gemini, Perplexity, etc.) for at least 40% of their searches — and that number is growing.

What this means:

• Google search alone no longer drives all traffic.
  
  

• AI tools summarize content instead of directing users to dozens of websites.
  
  

• Only clear, structured, expert content gets pulled into those AI answers.
  
  

Your future clients might never “Google” you at all.
They’ll ask AI:
"Who’s the best REALTOR® for Calgary condos?"
"What’s happening with prices in Arbour Lake?"

If your name and content aren’t showing up in those AI answers, you risk being invisible — even if you’ve got decades of experience.

🧠 Why Structuring Blog Content Is Now Essential

In the old world:

• You posted blogs and waited for Google to send people your way.
  
  

In today’s world:

• AI reads millions of pages and recommends trusted experts.
  
  

• Well-structured, clear content increases your chances of being included in AI responses and ranking well on Google.
  
  

• Consistency builds authority — for both your personal brand and our brokerage.
  
  

If your content isn’t clear, structured, and consistent, it won’t show up in AI results — no matter how good it is.

✅ How to Get Found by AI (and Google)

Your online content now needs to be:

Outdated

What You Need Now

Keyword-stuffed blogs

Original, helpful blogs answering real buyer/seller questions

Generic MLS listings

Hyperlocal expertise and unique advice

No author or expertise listed

Your name, years in the industry, and Calgary-specific insights

Only relying on Google

Diversified: email, social media, AI-friendly content

📝 Greater Calgary Real Estate Blog Template & Heading Guide

Use this standard structure for all blogs.
This helps both search engines and AI recognize you as a credible expert.

Blog Title

(Automatically H1 — do NOT repeat it in the body)
Example:
What Were the Key Trends in Calgary’s Real Estate Market in March 2025?

Blog Body Format

H2: First Main Section
Example: Calgary Real Estate Market Overview – March 2025
Intro Text: 1–2 sentence summary answering the main question.

H2: Key Market Highlights (or similar — varies by blog type)
H3: Sales Volume
Key points about sales.
H3: Inventory Changes
Key points about inventory.
H3: Price Trends
Key points about pricing.

H2: Market Segments (for Market Updates)
H3: Detached Homes
H3: Semi-Detached & Row Homes
H3: Apartments
(Skip or rename if writing a different type of blog.)

H2: Suburban Area Highlights (optional)

H2: Advice for Buyers and Sellers
H3: What’s Ahead?
H3: Advice for Sellers

H2: Call to Action
Example:
Work with Greater Calgary Real Estate
“For more insights or to discuss your options in today’s market, contact the team at Greater Calgary Real Estate. Our agents are here to help you navigate Calgary’s evolving market.”

🚨 Key Rules

• Never repeat the blog title as H1 inside the post (Real Geeks does this automatically).
  
  

• Use H2 for main sections.
  
  

• Use H3 for sub-sections.
  
  

• Consistency is critical.
  
  

• Always end with a Call to Action including your name and our brokerage name.
  
  

✅ Blog Types & Recommended Structures

Blog Type

Suggested Structure

Market Update

Full template above

Community Profile

Overview, Housing, Amenities, Transportation, CTA

Buyer/Seller Advice

Why It Matters, Steps, Common Mistakes, CTA

Laws/Regulations

Summary, What Changed, Who It Affects, CTA

Company News/Success Story

Summary, Story, Why It Matters, CTA

🔥 Easy Action Steps to Boost Visibility

1️⃣ Write "answer content."
Think about what buyers and sellers would ask AI:
"How much are homes in Arbour Lake in 2025?"
"What should buyers know about special assessments in Calgary condos?"
"How do I buy a home if I’m new to Canada?"

2️⃣ Get your name and experience onto your content.
AI looks for trusted experts.
"By [Your Name], REALTOR® with [Years] of Calgary market experience."

3️⃣ Stay active across platforms.
AI notices consistent, fresh content across your website, social media, and email marketing.

4️⃣ Share Calgary-specific insights.
Focus on local trends, neighborhood news, and even “how-to” tips for living in Calgary.

5️⃣ Collaborate with the brokerage.
Share or repost brokerage blogs and market updates. When you add your voice, you boost your personal and team authority.

👏 Final Thought

AI can answer quick questions.
But only YOU can provide personal advice, local strategies, and real-world support.

Be the REALTOR® who answers the questions AI can’t.
That’s how you’ll stand out in a market where others are fading into the background.