Essential Tech Tools for Realtors

📲 Essential Tech Tools for Calgary Realtors - What You Need to Know about AI for 2025 - Feb. 13, 2025

🖥️ Marketing & Online Presence:

• Canva — Create listing graphics, social media posts, presentations, and even landing pages or bio links.

• Google Business Profile — Boost local SEO by managing your business listing, collecting reviews, and showing up in local searches.

• Meta Business Suite — Manage Facebook and Instagram pages, schedule posts, and track ad performance.

• RealEstateContent.ai— provides realtors with ready-to-use, customizable content for social media, blogs, and newsletters—making it easy to stay consistent, relevant, and top-of-mind with clients. (great for Reels or TikToks).

• Gamma.ai helps realtors quickly create professional, visually engaging presentations and marketing materials—saving time and elevating their brand with minimal effort.

• Perplexity.ai

• DeepSeek

• YouTube — Create a channel for home tours, market updates, or Q&A videos.

✍️ Blogs & Newsletters:

• Google Sites — Create a blog page directly on your free realtor website.

• Mailchimp — Design email newsletters for market insights, new listings, and open houses. (Remember anti spam legislation)

• Substack — A simple way to write a blog/newsletter and build a subscriber base. (If you do not have a website with blog)

📅 Organization & Scheduling:

• Google Calendar — Schedule showings, client meetings, and reminders. Share calendars with your team or assistant.

• Calendly — Let clients book appointments directly based on your availability.

🏡 Real Estate-Specific Tools:

• CREB MLS® System (Matrix & Pillar 9) — Essential for listing searches, CMAs, and market data.

• SentriLock — Manage secure access to properties with digital lockboxes.

• WebForms® — Draft, sign, and manage contracts and forms.

• Website for Data Feed Setup:

1. Log into your CREB account.

2. Click the orange My Account button at the top right.

3. Go to the My Listings tab.

4. Navigate to realtor.ca (within your MyListings Tab), and in the red header at the top right, click on Dashboard.

5. Scroll down to the middle-left to find the CREA Tools box.

6. Click on Data Distribution Facility (DDF).

7. On the DDF page, select Data Feed, and follow the steps outlined in Back At You's support link.

It’s a straightforward process, but feel free to call if you need assistance.

📲 Communication & Engagement:

• Google Sites — Build a simple, free realtor website to showcase listings and client testimonials.

• Canva Landing Pages — Create sleek bio links for Instagram or event-specific landing pages for open houses.

• Tidio (Chatbots) — Add to your website to answer client questions instantly.

• BombBomb — Send personalized video messages via email — a great way to stand out.

• Prospects CRM - free from CREB

• Task Manager - Offers reminders with dates and times

📊 Analytics & Market Insights:

• CREB Market Stats — Access monthly market updates to share with clients.

Google Analytics — Track your website’s traffic and audience behavior.