電話：

研究室M617 (07)5919716

E-mail：

sycwu@nuk.edu.tw

著作

A、期刊論文

• Wu, Y. C., Lee, H. M., & Liao, P. R. (2018). What do customers expect of travel agent–customer interactions? Measuring and improving customer experience in interactions with travel agents. Journal of Travel & Tourism Marketing, 35(8), 1000-1012. (SSCI)

• Wu, Y. C (2017). Mechanisms linking ethical leadership to ethical sales behavior.Psychological Reports, 120(3), 537-560. (SSCI)

• Wu, Y. C., Tsai, C. S., Hsiung, H. W., & Chen, K. Y. (2015). Linkage between frontline employee service competence scale and customer perceptions of service quality.Journal of Services Marketing, 29(3), 224-234. (SSCI)

• Wu, Y. C., & Tsai, P. J. (2012). Multidimensional relationships between paternalistic leadership and perceptions of organizational ethical climates. Psychological Reports, 111(2), 509-527. (SSCI)

• Wu, Y. C. (2012). Motivational orientations and task autonomy fit: Effects on organizational attraction. Perceptual and Motor Skills, 114(1), 239-249. (SSCI)

B、研討會論文

• Wu, Y. C., & Kao, W. C. (2018). How to Build Relationship Quality? The Role of Front-Line Employees. International Conference on Business, Economics, and Social Science & Humanities, Tokyo, Japan. 

• Wu, Y. C., & Chen, J. Y. (2018). The Effects of Frontline Service Personnel on Consumer Participation in Service Innovation Based on the Perspective of Customer and Employee Exchange Relationship Theory. International Conference on Business, Economics, and Social Science & Humanities, Tokyo, Japan. 

• Wu, Y. C., & Chen, J. Y. (2018). The Effects of Frontline Employee’s Innovative Behavior on Relationship Quality: The Role of Customer Experience. International Conference on Business, Economics, and Social Science & Humanities, Tokyo, Japan. 

• Wu, Y. C., & WEI, C. H. (2018). Linking Service Climate and Customer Orientation: The Role of Work Engagement. International Conference on Advanced Research in Business and Social Sciences, Bangkok, Thailand. 

• Wu, Y. C., & Cheng, C. C. (2017). Mechanisms Linking Frontline Employee Service Competencies to Customer Purchase Intention: A Moderated Mediation Approach.International Conference on Business, Economics, and Social Science & Humanities, Tokyo, Japan.

• Wu, Y. C., & Ou Yang, S. S. (2017). The outlets of Corporate Social Responsibility Communication in Service Sectors: The Role of Service Employees. International Conference on Business, Economics, and Social Science & Humanities, Tokyo, Japan.

• Wu, Y. C., & Cheng, C. C. (2017). Mechanisms Linking Frontline Employee Service Competencies to Word-of-Mouth. International Conference on Business, Economics, and Social Science & Humanities, Tokyo, Japan.

• Wu, Y. C., & Huang, W. Y. (2017). The Effects of Service Innovation on Customer Value: The Role of Service Employees. International Conference on Business, Economics, and Social Science & Humanities, Tokyo, Japan.

• Wu, Y. C., & Syu, G. (2016). Moral mechanisms linking authentic leadership to ethical sales behavior. International Conference on Business, Economics, and Social Science & Humanities, Tokyo, Japan.

• Wu, Y. C., & Peng, S. T. (2016). The effects of front line employee’s customer orientation on customer identification: The role of customer experience. International Conference on Business, Economics, and Social Science & Humanities, Tokyo, Japan.

• Wu, Y. C., & Chen, N. Y. (2016). Mechanisms linking consumer perceived ethicality to purchase intention. International Conference on Business, Economics, and Social Science & Humanities, Tokyo, Japan.

• Wu, Y. C., & Wang, I. C. (2015). The effects of work engagement on customer delight: the role of emotional labor. International Conference on Business and Social Science, Osaka, Japan.

• Wu, Y. C., & Wang, C. (2015). The Effects of fit between service types and advertising appeals on service preference: The role of need for cognition. International Symposium on Education, Psychology, Society and Tourism, Osaka, Japan.

• Wu, Y. C., & Sie, H. D. (2015). Not only employees affect customers, but customers also affect employees. Exploring the relationship among customer emotion, employee emotion, and emotional labor. International Conference on Business and Social Science, Osaka, Japan.

• Wu, Y. C., & Wang, Y. H. (2014). The role of service competencies: Promoting the relationship between frontline employee and customer. The Fourth Conference on Psychology and Behavioral Sciences, Osaka, Japan.

• Wu, Y. C., & Liu, Y. C. (2014). Purchase intention for luxury brands: A comparison of various self-concept. 2014 International Symposium on Management and Social Science, Phuket, Thailand.

• Wu, Y. C., & Kuo, Y. H. (2014). The effects of ethical salesperson behavior on relationship quality: The role of ethical leadership. International Conference on Education, Economic, Psychology and Society, Phuket, Thailand.

• Wu, Y. C., & Wang, Z. Y. (2014). The relationship between service climate and customer loyalty: The role of frontline employees’ service competencies. 2014 International Symposium on Management and Social Science, Phuket, Thailand.

• Wu, Y. C., & Huang, P. Y. (2014). The effects of ethical leadership on ethical sales behavior: The role of interpersonal justice. 2014 International Symposium on Management and Social Science, Phuket, Thailand.

• Wu, Y. C., & Yang, Y. L. (2013). The effect of emotional appeal and product type on attitude toward advertisement. International Symposium on Business, Banking, Marketing and Economy Conference, Bangkok, Thailand.

• Wu, Y. C., & Chih, T. Y. (2013). Examining the relationship between ethical leadership and employee deviance behavior: The mediating role of ethical climate. International Symposium on Business, Banking, Marketing and Economy Conference, Bangkok, Thailand.

• Wu, Y. C., & Wang C. (2013). The mediating role of ethical climate on the relationship between ethical leadership and organizational commitment. International Journal of Arts & Sciences conference, Las Vegas, USA.

• Wu, Y. C., & Liu, C. F. (2013). The effect of FLEs’ service competency on purchase intention: The mediating role of perceived risk. International Journal of Arts & Sciences conference, Las Vegas, USA.

• Wu, Y. C. & Shih, P. F. (2012). The interaction effects of framing price increasing messages and product categories on purchase intentions. Academic and Business Research Institute Conference San Antonio 2012, San Antonio, USA.

• Wu, Y. C. & Tsai, M. Y. (2012). The moderating role of employee moral development on the relationship between ethical leadership and ethical climate. Academic and Business Research Institute Conference San Antonio 2012, San Antonio, USA.

• Wu, Y. C. & Yang, T. T. (2012). The mediating role of organizational justice on the relationship between ethical leadership and organizational commitment. Academic and Business Research Institute Conference San Antonio 2012, San Antonio, USA.

• Wu, Y. C. & Ku, M. C. (2012). The moderating role of perceived social responsibility on the relationship between servant leadership and volunteerism. Academic and Business Research Institute Conference San Antonio 2012, San Antonio, USA.