I will say there is a definite cult following on this solution, but more for those veteran spray tanners that trust the process. With this solution being clear, there is no immediate gratification (cosmetic bronzer) that so many people love. This is a great option for those late-night spray tanners that are going home and going to bed, but don’t want to sleep in their spray tan or for your lunchtime spray tanners that are going back to work or class. Since this is a rapid solution, they can rinse before bed and then wake up with their beautiful glow.