Sarita has overseen and instituted the brand vision, positioning, and communications strategy across the disciplines of marketing, digital, social, publicity, advertising, and partnerships for many organizations, both for-profit, nonprofit, domestic, and multi-national.  

Sarita currently serves as the Vice President of Engagement at Freedom Forum after serving as Vice President of Integrated Marketing at the National 4-H Council. She is also an adjunct lecturer at Georgetown University in Integrated Marketing Communications. Her nonprofit experience includes brand marketing and communications roles at Digital Promise, The Nature Conservancy, and PBS. Sarita has also held marketing positions at Accenture, The Walt Disney Company, and Mattel Toys in Northern Europe. She began her career in advertising and worked at several firms, including Arnold Advertising, Burrell Communications, Ogilvy & Mather, and Dailey & Associates. 

She received her master’s degree in Integrated Marketing Communications from Northwestern University’s Medill School of Journalism and her bachelor’s degree from Northwestern, with a double major in Economics and Communication Studies. Having grown up in the Boston suburbs, she is a die-hard Boston sports fan, an avid reader, and a runner.