林日璇 老師
現職:國立政治大學 傳播學院特聘教授兼國際傳播碩士學位學程主任
專長:元宇宙科技、虛擬實境、數位遊戲、社群媒體、媒體心理學、幸福感、運動科技
學歷:美國密西根州立大學媒體與資訊博士
現職:國立政治大學 傳播學院特聘教授兼國際傳播碩士學位學程主任
專長:元宇宙科技、虛擬實境、數位遊戲、社群媒體、媒體心理學、幸福感、運動科技
學歷:美國密西根州立大學媒體與資訊博士
此堂課採全英語授課,針對虛擬實境以及元宇宙,進行分析以及介紹,並從不同面向以及角度,探討虛擬實境可以應用的面向,同時也探討相關的商業機會。主題將涵蓋虛擬實境在學術上的創新應用、業界的產業應用、行銷品牌的應用、以及NFT、與虛擬遊樂園等面向。
This course is conducted entirely in English and focuses on the analysis and introduction of virtual reality and the metaverse. It explores the various dimensions and perspectives of virtual reality applications, as well as the associated business opportunities. The topics covered will include innovative academic applications of virtual reality industry applications, marketing and branding applications, as well as aspects such as NFT and virtual amusement parks.
一、能快速理解虛擬實境以及元宇宙的相關概念以及應用。
二、可完整理解元宇宙與虛擬實境的發展及應用。
三、能有效應用所學的虛擬實境及NFT技術設計相關品牌行銷企劃。
Demonstrate a rapid comprehension of the relevant concepts and applications of virtual reality and the metaverse.
Develop a comprehensive understanding of the development and application of the metaverse and virtual reality.
Effectively apply acquired knowledge of virtual reality and NFT technology to design brand marketing strategies.
1. Introducing the course design
1-1 Overview of this course
1-2 Learning activities and evaluation of this course
2. A wide spectrum of opinions on Metaverse
2-1 What is Metaverse?
● A virtual reality view on Metaverse
● An augmented reality view on Metaverse
● A VR zone and Web 3.0 view on Metaverse
3. Quick review of Metaverse
3-1 Summarizing the learnings in week 1
4. VR Features
4-1 Introducing VR features
● Proteus effect
● Proteus effect and related studies
● Proteus effect and sports technology
5. Quick review of Metaverse
5-1 Summarizing the learnings in week 2
6. Metaverse: Meta versus HTC
6-1 Meta’s Metaverse configuration and related applications
● Meta’s Metaverse configuration and related hardware
● Meta vs. HTC vs. Microsoft
7. VR applications
7-1 Summarizing the learnings in week 3
7-2 VR and related applications
● VR applications in entertainment
● VR applications in training
● VR applications in healthcare
● VR applications in marketing
8. VR games and virtual amusement park
8-1 Summarizing the learnings in week 4
8-2 VR games and related studies
● VR games in news and marketing
● VR games in healthcare
● Virtual amusement park
● Virtual amusement park case 1
● Virtual amusement park case 2
9. AR as Metaverse
9-1 Summarizing the learnings in week 5
9-2 Digital Twin
● AR applications in healthcare
● AR applications in manufacturing
● AR applications in marketing
● AR applications in entertainment
無
在線上教學平台上繳交每週課程心得分享以及學期末課程心得(PDF格式)。
每週分享心得(60%)、期末課程報告(40%)
Please submit your weekly course reflections and a final course report (in PDF format) through the online teaching platform. The weekly retlections will account for 60% of the grade, while the final course repot will account for 40%.
This course is conducted entirely in Enghsh and focuses on the analysis and introduction of virtual realty
and the metaverse. It explores the various dimensions and perspectives of virtual reality applications, as well as the associated business opportunities. The topics covered will include innovative academic applications of virtual reality, industry applications, marketing and branding arplications, as well as aspects such as NFT and virtual amusement parks.
修課通過證明申請
「政大數位知識城」平臺上所開設的磨課師課程,通過該課程評量及格者可申請修課通過證明,每門課程新臺幣200元整,於學期末開放申請繳費。