Career and Technical education

What is Career and Technical Education?

The purpose of career and technical education (CTE) is to provide students the opportunity to prepare for possible future careers while still in high school. In CTE, students learn technical, academic and employability skills that will help them in the future, whether that future is college or the workforce. The CTE courses and programs offered at Conway High are designed to engage students in learning that is both rigorous and relevant. Currently, Conway High offers 16 entry-level career and technical education courses and three CTE majors: Business Information Management, Hospitality and Tourism Management and Web and Digital Communications.

Career and Technical Education Career Clusters

Agricultural Education

Agricultural Education is a program for students interested in pursuing careers in natural resources, environmental and agricultural careers. The agricultural education program involves the following components: rigorous classroom instruction (contextual learning), hands-on experience and career exploration (work-based learning), and the FFA (connecting activity). Programs are designed to prepare students to fill community needs, enter post secondary agricultural programs, and develop their personal skills. To learn more about agricultural education, please click HERE.

Architecture and Construction

Architecture and construction courses can introduce students to the construction industry and related career fields in construction management, architecture, building construction inspection, and planning and design. Many students move quickly from basic construction training into estimating and project management with high paying jobs. The course standards are designed to answer the question: "What does a worker need to know and be able to do to contribute to the deliver of skills to the architecture and construction industry?"

Arts, AV Technology and Communications

Arts, AV Technology, and Communications skill standards address what a worker needs to know and be able to do and contribute to a safe, productive and effective work environment. The career cluster prepares students for a multitude of careers in the graphic design field. Students use programs such as Photoshop, Illustrator, and InDesign and have the opportunity to attain the Adobe Certified Associate certification.

Business Management and Administration

People with business skills are the ones that make the deals that build profitable companies that power the global economy. A career in business can take an individual to the CEO's corner office on the top floor of a skyscraper or around the world making million-dollar deals. The business management and administration industry is the highest paying, with nearly half of all jobs in management and professional occupations. For those who have always wanted to be their own boss, this is the cluster to consider. Surveys indicate that about one-fourth of all workers in BMA careers are self-employed. Top-paying BMA jobs often require a graduate college degree, such as a Masters of Business Administration (MBA). But don't think you have to go on to graduate school to land a challenging job that offers competitive pay and benefits.

Education and Training Careers

The Education and Training Cluster prepares learners for careers as educators, administrators, trainers, counselors, and other education support services. South Carolina has developed two high quality pathways for this cluster – Early Childhood Education and Introduction to Teaching. Students have opportunities to: develop knowledge and skills through work-based learning experiences, earn postsecondary credit, and industry recognized credentials during their high school careers.


Financial Planning combines the skill sets of financial managers with that of a more relationship-oriented individual. They typically work with clients either in daily, one time transactions at the bank or as lifelong, trusted confidants who fully manage their client's wealth. These are professional people whose expertise and knowledge is valued by those they serve, whether it's to make a deposit, recommend a life insurance policy, or manage a retirement fund. People who enter the pathway of Business Finance are process-oriented. They like to see numbers add up and enjoy problem solving as a result. From entry level billing clerks to CFOs of major corporations, everyone in this cluster enjoys math and most likely is skilled with computers and accounting software as well.

Government and Public Administration

The Government and Public Administration cluster incorporates career opportunities in planning and performing government functions at all levels: local, state, and federal. South Carolina Department of Education offers two pathways in the Government and Public Administration Career Cluster, Governance and Government Management and Administration. In the Governance pathway, people work in leadership positions that include elected and appointed officials to various governmental positions. They are responsible for making and executing public policy. This pathway includes the President and members of Congress, governors and state legislators, and local elected officials such as councilpersons or commissioners. Also included are the staff members that support them. Careers in this pathway often require working with constituents or interest groups with conflicting goals. This program includes a strong emphasis on the purpose and functions of government and the application of democratic principles in the process of governmental and administrative policymaking. Leadership, consensus building and conflict resolution are important skills for success. In the Public Management and Administration Pathway, people work in government agencies, public corporations, and trusts that have specific and rigorous standards for the stewardship of public resources. This program includes a strong emphasis on the purpose and functions of government and the application of democratic principles in the process of governmental and administrative policymaking. Public management careers require technical skills related to budgeting, personnel management, procurement or other activities, and specific knowledge of the regulations and policies that govern public management.

Health Science Education

Health Science Education is a secondary program of study that promotes health career opportunities to students in grades 9-12. Integration of health science courses, work-based learning experiences, HOSA-Future Health Professionals activities, and academics allow students to make informed decisions regarding an array of careers and educational pursuits.

Hospitality and Tourism

Hospitality and Tourism is designed to prepare students for entry-level employment in the travel and tourism industry. Industry segments will focus on such areas as planning, marketing, management, finance, operations, technical and production skills, technology, human relations, labor issues, community issues, environmental issues, and safety. Tourism is a $23.8 billion industry in South Carolina, supports one in every 10 jobs and generates $1.8 billion in state and local taxes. South Carolina has developed two high quality pathways for this cluster - Culinary Arts Management and Hospitality and Tourism Management. Students have opportunities to develop knowledge and skills through work-based learning experiences, earn postsecondary credit and industry recognized credentials during their high school careers.

Human Services

Human Services/Family and Consumer Sciences workers help people manage the many mental, emotional, and practical demands of everyday life, such as managing finances, finding a home, securing child care, preparing for postsecondary education, deciding on a career, entrepreneurship, etc. They help people deal with the unexpected, such as terminal illness, natural disasters, or addiction and recovery. Work in this area can also involve physical improvements and needs, such as helping someone achieve weight loss or providing massage therapy for health and relaxation.

Information Technology

Information Technology cluster includes courses and/or programs related to designing, developing, managing, and operating communication and information technology networks and related hardware and software for the recording, storage, transformation, transmission and distribution of voice, video, images, and data including both telecommunications and computing services. Information Technology careers involves the design, development, support, and management of hardware, software, multimedia and systems integration services. Technological advances and global competition have transformed the nature of work. Tomorrow's jobs will require more knowledge, better skills, and more flexible workers than ever before. Tomorrow's workers must be prepared to change jobs and careers several times.

Law, Public Safety, Corrections and Security

The Law, Public Safety, Corrections, and Security cluster programs prepares student for careers in planning, managing, and providing legal, public safety, protective services and homeland security, including professional and technical support. Occupations in this program include bailiffs’ corrections officer dispatchers, emergency management and response coordinators firefighters, paralegals, and private detectives and investigators. In South Carolina, there are three completer pathways: Emergency and Fire Management Services, Law Enforcement Services, and Paralegal Systems Technology. All the Law, Public Safety, Corrections, and Security skill standards address what a worker needs to know and be able to do to contribute to a safe, productive, and effective work environment. With a strong emphasis on workplace skills such as integrity, dependability, stress tolerance, attention to detail, decision-making, critical thinking, listening, and speaking, highly motivated students are prepared for their careers when course standards listed are integrated with quality instructional techniques.


Many Manufacturing jobs are so specialized, they require high levels of skills and training. Manufacturing is a highly competitive industry that continues to grow in South Carolina. The standards listed are intended to serve as guides to assist teachers and administrators in providing an instructional program that is current and relevant. The Manufacturing skill standards address what a worker needs to know and be able to do to contribute to a safe, productive, and effective work environment. Students will be properly prepared for their careers when the standards are integrated with quality instructional techniques. The standards provide a secure foundation for future training in the student's career.


The Marketing cluster includes courses and/or programs related to planning, managing, and performing wholesaling and retailing services and related marketing and distribution support services including merchandise/product management and promotion. There are thousands of challenging educational and training opportunities within the high-skilled world of Marketing. Learners need a solid background in communication, math, and technical skills. Education and training can be obtained in high school, technical colleges, and four-year colleges and universities. Learners participate in relevant education opportunities framed in the context of the cluster. They gain knowledge and skills through coordinated workplace learning experiences such as site visits, job shadowing, and internships.

Science, Technology, Engineering and Mathematics

The Science, Technology, Engineering, and Mathematics Cluster incorporate career opportunities in all aspects of engineering and engineering technologies. Students are engaged in courses such as Introduction To Engineering Design, Principles of Engineering, Digital Electronics, Computer Integrated Manufacturing, Engineering Design and Development, Aerospace Engineering, Biotechnical Engineering, Civil Engineering and Architecture, Gateway To Technology, and Industrial Technology Education that will expose them to scientific research and development and professional and technical services in engineering, including laboratory and testing services.

Transportation, Distribution and Logistics

The Transportation, Distribution, and Logistics Cluster incorporate career opportunities in all aspects of Automotive Collision, Automotive Technology, Diesel Technology, Small Engine Technology, Warehousing, Material Handling, and Distribution and Logistics. Students are engaged in planning, management, and movement of people, materials, and goods by road, pipeline, air, rail, and water.