Berkshire Hathaway HomeServices Automated Advertising Program
Berkshire Hathaway HomeServices Automated Advertising Program
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The Program
The Program
Through the power of automatic retargeting, every new listing generated by a Berkshire Hathaway HomeServices network agent will receive a week of free digital advertising through CHALK Digital.
The program seamlessly builds agents’ personal branding, while also aligning with Berkshire Hathaway HomeServices brand standards for effective, always-on advertising. It combines the network’s existing marketing platform with CHALK’s innovative technology to automate digital branding and listing ads.
Share the video below with your clients that are thinking of listing their home or use with your existing sellers about the Digital Advertising you do for their home - Video URL
We recommend a text like this one to share with any of your potential / active sellers:
Concerned that buyers won't see your home for sale? They will! You can view the digital advertising campaign we have for your home.
Top Tips to Maximize your CHALK Digital Campaigns
Top Tips to Maximize your CHALK Digital Campaigns
Tip #1 - Target Your Seller Add your client’s email to automated listing ads. This allows you to target them with their own ad, all over the internet, and makes you look like a digital marketing rockstar.
2. Tip #2 - Add your prospects’ email addresses into your automated listing ads to show them how you market other people’s listings, and how you will market theirs.
3. Tip #3 - Use Ads as leverage to lower the price with your sellers - You can use a new campaign as leverage to get your sellers to lower their price and sell faster.
Get Set Up
Get Set Up
You must first add your MLS ID as well as your Picture and your Mobile Number and website address to BHHS Resource Center. The next day CHALK Digital will start running your new listing ad campaigns.
If you are using your Fox & Roach agent website, the retargeting pixel is already in place.
If you have a custom website, you can use these steps to find and place your retargeting pixel. Click here for the steps to get the pixel.
One you are all setup, you can log in Via ACE>Digital Marketing>CHALK Digital or just search Chalk Digital in the ACE search bar
NOTE: For experienced agents joining Fox & Roach: Ads will start running shortly after you connect your MLS ID to your account.
Support
Support
Dedicated Phone Support: (855) 422-9052
Dedicated Email: chalkdigitalsupport@chalkdigital.com
BHHS Support: BHHSsupport@HSFranchise.com
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