The Rooted in Religion campaign aims to raise awareness of issues faced by Muslim students in Higher and Further education. This covers many aspects of the Muslim student experience such as, Islamophobia in education and curricula, policies set by universities and other higher education institutions that affect Muslims and real life experiences by Muslims. The Rooted in Religion campaign seeks to put the Islam back into Islamophobia when defining it, to get people to understand how it is Islam itself that attracts such unwarranted hate and discrimination and to represent all Muslims regardless of their racial and ethnic background and to challenge misconceptions about Islamophobia that prevent it from being properly tackled.