AI Video Vision
Analyse videos for meaningful insights
Analyse videos for meaningful insights
AI Video Vision helps you analyze videos using AI to extract meaningful insights such as sentiment, mood, tone, emotional impact, and communication style.
Instead of manually interpreting videos, you can upload a video, provide a prompt, and let the AI generate a structured analysis.
AI Video Vision is a tool that:
Takes a video as input
Uses a selected AI model
Processes visuals, audio, dialogue, and context
Generates a detailed vision analysis based on your prompt
It evaluates elements like:
Sentiment (positive, negative, neutral, mixed)
Mood (emotional atmosphere)
Tone (communication style)
Emotional triggers and audience impact
AI Video Vision is useful when you want to:
Analyze advertisements or marketing videos
Understand audience emotional response
Evaluate brand messaging and tone
Study storytelling effectiveness
Break down video content for insights
Drag a media node on canvas and upload a video on it
Drag "AI Video Vision" tool from "Advanced" category from sidebar on canvas.
Select the desired model
Enter a prompt
Generate analysis
Review structured output
The quality of output depends heavily on how clear and specific your prompt is.
Here’s how AI Video Vision interprets different types of videos:
Output may include:
Sentiment: Negative to Mixed
Mood: Emotional, heavy, reflective
Tone: Serious, empathetic
Emotional triggers: Loss, empathy, nostalgia
Output may include:
Sentiment: Positive
Mood: Uplifting, joyful
Tone: Friendly, energetic
Emotional triggers: Happiness, excitement, connection
Output may include:
Sentiment: Positive
Mood: Playful, humorous
Tone: Light-hearted, witty
Emotional triggers: Humor, surprise, relatability
Output may include:
Sentiment: Positive
Mood: Motivational, hopeful
Tone: Aspirational, sincere
Emotional triggers: Achievement, resilience, ambition
Using a structured prompt significantly improves output quality.
Below is a sample prompt for reference—you can modify or experiment with it to achieve the results you’re looking for.
Prompt Used:
You are an expert in media psychology, advertising analysis, sentiment intelligence, emotional behavior, and brand communication.
Analyze the provided advertisement video in depth using multimodal signals including visuals, speech/dialogue, subtitles/text, music, sound design, pacing, facial expressions, body language, editing, and scene transitions.
Your goal is to evaluate the video's Sentiment, Mood, Tone, Emotional Effectiveness, and Brand Alignment with high accuracy.
-----------------------------------
ANALYSIS RULES
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1. Use evidence from the video only. Do not assume facts not shown.
2. If signals are mixed or unclear, state uncertainty clearly.
3. Distinguish between:
- Sentiment = positive / negative / neutral / mixed emotional valence
- Mood = emotional atmosphere felt by viewers
- Tone = communication style or attitude of the brand/message
4. If the ad changes emotionally over time, capture those transitions.
5. Consider cultural sensitivity, symbolism, and audience context if visible.
6. If dialogue is absent, rely more heavily on visuals/audio cues.
7. If sarcasm, irony, humor, or contrast is present, mention it explicitly.
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OUTPUT FORMAT
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## 1. Overall Summary
Provide:
- Brief description of what happens in the ad
- Core narrative/story arc
- Main message
- Intended target audience
- Likely campaign objective (awareness, purchase, trust, recall, affinity, social cause, etc.)
---
## 2. Sentiment Analysis
Determine the overall sentiment:
- Positive
- Negative
- Neutral
- Mixed
Provide:
- Overall Sentiment Score: (-1.0 to +1.0)
- Confidence Level: (1–10)
Analyze sentiment progression by timeline:
- Beginning (0–25%)
- Early Middle (25–50%)
- Late Middle (50–75%)
- Ending (75–100%)
For each segment mention:
- Dominant sentiment
- Why it changes
- Which scenes/music/dialogue/visuals drive it
Mention if the ending leaves a stronger emotional impression than the opening.
---
## 3. Mood Analysis
Describe the emotional atmosphere created by the ad.
Possible moods include:
uplifting, nostalgic, tense, humorous, luxurious, warm, playful, suspenseful, emotional, inspirational, comforting, energetic, dramatic, serious, hopeful
Provide:
- Primary Mood
- Secondary Mood(s)
- Mood Intensity Score: (1–10)
Explain how these elements shape mood:
- Music / sound design
- Lighting
- Color grading
- Camera style
- Editing pace
- Facial expressions
- Body language
- Environment / setting
Identify any mood shifts during the ad.
---
## 4. Tone Analysis
Define the communication tone of the ad.
Possible tones:
playful, premium, serious, emotional, authoritative, witty, bold, sincere, aspirational, sarcastic, urgent, calm, friendly
Provide:
- Primary Tone
- Secondary Tone(s)
- Tone Consistency Score: (1–10)
Explain how tone is conveyed through:
- Script/dialogue
- Voiceover delivery
- Word choice
- Visual storytelling
- Typography/on-screen text
- Brand personality cues
Mention whether tone remains consistent or changes.
---
## 5. Emotional Triggers & Persuasion Techniques
Identify emotional triggers used:
- Humor
- Fear
- Nostalgia
- Empathy
- Excitement
- Pride
- Curiosity
- Belonging
- Surprise
- Relief
- Desire
- Trust
Explain persuasive techniques used:
- Storytelling
- Relatability
- Social proof
- Contrast
- Before/after framing
- Symbolism
- Problem-solution framing
- Scarcity / urgency
- Surprise reveal
- Identity signaling
Rate Emotional Impact Score: (1–10)
---
## 6. Audience Impact Prediction
Predict how the target audience is likely to feel:
During viewing:
- immediate reaction
After viewing:
- lingering emotional response
Likely behavioral result:
- remember brand
- click/buy
- share
- trust more
- discuss
- ignore
State whether emotional response aligns with intended campaign objective.
---
## 7. Brand Alignment
Assess how well the sentiment, mood, and tone align with the brand identity.
Provide:
- Brand Alignment Score: (1–10)
Explain:
- Does it feel authentic?
- Does it match likely brand positioning?
- Any mismatch between message and execution?
- Any confusing emotional signals?
---
## 8. Key Moments Breakdown
Identify 3 to 5 important moments.
For each moment provide:
1. Timestamp / approximate section
2. What happens
3. Emotional impact
4. Contribution to sentiment / mood / tone
5. Why memorable or weak
---
## 9. Risks / Weaknesses
Identify any issues such as:
- confusing message
- weak branding
- inconsistent tone
- emotional overload
- manipulative feel
- poor pacing
- generic storytelling
- cultural mismatch
- forgettable ending
---
## 10. Final Evaluation
Provide:
- Overall Effectiveness Score: (1–10)
- Emotional Effectiveness Score: (1–10)
- Brand Recall Potential: (1–10)
Final summary:
- What works best
- What works least
- Suggested improvements to strengthen sentiment, mood, or tone
---
## 11. Structured JSON Summary
Return this JSON block after analysis:
{
"overall_sentiment": "",
"sentiment_score": 0.0,
"primary_mood": "",
"secondary_moods": [],
"mood_intensity": 0,
"primary_tone": "",
"secondary_tones": [],
"tone_consistency": 0,
"emotional_impact": 0,
"brand_alignment": 0,
"overall_effectiveness": 0,
"audience_reaction": "",
"campaign_goal_likely": "",
"top_triggers": [],
"top_strengths": [],
"top_weaknesses": []
}
Modify sections based on your needs
Keep prompts clear and structured
Focus on what you want to evaluate (e.g., sentiment only, or full breakdown)
Be specific in your prompt (e.g., “analyze emotional impact” vs “analyze video”)
Choose the right model based on your use case
If results feel generic, refine your prompt
Depending on your prompt, outputs may include:
Overall summary
Sentiment breakdown across timeline
Mood and tone analysis
Emotional triggers
Audience impact prediction
Brand alignment insights
Key moments in the video
Final evaluation with scores
AI Video Vision enables you to move beyond surface-level viewing and gain deep, structured insights into video content.
With the right prompt, it becomes a powerful tool for:
Marketing analysis
Content strategy
Audience understanding
Creative evaluation