FloorEverStore has always been particularly attentive and sensitive to publicity, and has set up a series of projects that range from its Internet site to a network of relationships with news and opinion media, to maintain a constant dialog with its own contacts and with the public.
FloorEverStore brands are involved in various promotional campaigns printed in specialized magazines and more widely circulating periodicals.
Every consumer likes a bargain. Promotions have stood the test of time in retail, and floor covering is no different. When properly utilized, experts say promotional efforts can get customers out of a holding pattern and provide them with an incentive to take advantage before a limited-time offer expires.