This course will focus on understanding and effectively using strategies of marketing. The course is designed to provide you key concepts of and learning experiences with social media marketing. Also presented are foundational elements of marketing and concepts on digital marketing practices.
By gaining an understanding of foundational concepts; creating practical, hands-on projects; and experiencing social media marketing through an online simulation, you will have a foundation to help you succeed in social media and digital marketing today and in your professions.
LEARNING OUTCOMES
» Understand the background and the foundational concepts of marketing
» Know the foundational concepts of social media marketing
» Make key marketing decisions relative to leveraging Facebook, Instagram, Twitter, YouTube,
and other social media platforms
» Understand the concepts of paid social media advertising
» Know best practices of social media analytics, planning, and auditing
» Be able to create and explain a personal brand
» Understand the foundational concepts of digital marketing
Please refer to the links below for the Google classroom code & link, weekly agenda and the syllabus.
(Parents you can ask your student to invite you to the class to see the curriculum in the specific classroom or can enter the class code: k4zyk7f ; also found in the syllabus)