Hultgrens Maskin & Teknik (Hultgren's Machinery & Technic) is a Swedish service and engineering company with a wide portfolio ranging from service and repair of large industrial machinery (for multinational companies like IKEA) to engineering and replacement of technical parts for local industry. 

The founder and CEO's surname is Hultgren and his person, expertise and specialist knowledge runs through every aspect of the company. The brief was to create a highly personal brand that will appeal to both the small and the larger industry market as the company grows. 

As the company develop into the future it needed a logo that was unique, memorable and could stand the test of time. The typically Scandinavian simplicity of the icon design and font was created to reflect quality and the straight forward service provided. 

The colour - a skye blue with a hint of teal and grey - was chosen to strengthen the brand message and communicate the constant, dependable, reassuring, trusting and quality element of the blue and a touch of sophisticated, confident and timeless quality of the teal and grey.