Advertorial Specifications

• Images: between 6 and 12 high resolution, clear and defined, avoiding white backgrounds, minimum 1800 pixel wide

• Format: JPG

• Video/s (optional): MP4, AVI or MOV files, or Youtube or Vimeo URLs

• No text should feature on the visuals

• Press release: written statement that communicates the main topic / theme

• Supporting information: provide key facts, background, and context that stregthen the story via the Google Questionnaire

• Optional - Relevant quotes: includes 1-2 exclusive quotes from keystakeholder (founder, artist, designer etc)

(Please note, this material is used as a guide - designboom re-writes the information to suit our editorial voice)

• 1 x Branded URL to be inserted in second paragraph onward

• Secondary Branded URLs (specific product pages, main website, Instagram) inserted exclusively in the standardized end-of-article 'project info' footer

(Please note, only internal designboom URLs can be embedded in the first paragraph to ensure page equity immediately, site hierarchy, and boost pageviews/session duration)

• Please state your desired activation date

• Please note, we need to receive all material a minimum of 2 weeks before the activation date. This period includes the draft-and-review process with up to 3 feedback loops

Benchmarks for SEO performance and visual-first engagement:

• News: Target 350–500 words

• Interview: Target 800–1,200 words

• Single image, sized to 1200 x 628 pixels

• Maximum 1 image per post

• No text should feature on the visuals

• Text describing the topic/theme, so we can formulate a caption

• Branded Facebook account to tag

• Single image, sized to 1200 x 628 pixels

• Maximum 1 image per post

• No text/logo should feature on the visuals

• Text describing the topic/theme, so we can formulate a caption

• Branded Linkedin account to tag