It is important to be compliant with your provincial advertising & marketing materials. Check out the Marketing Centre Section below for some great already made templates.

For all marketing approvals please send your marketing materials to on.marketing@exprealty.net

For marketing approvals, please allow up to 3 business days during times of high volume. Once approved, you are good to proceed with using them.

A message from our Broker of Record

Dear Ontario Real Estate Agents,

I trust this message finds you well. As we continue to navigate the dynamic landscape of the real estate industry, I'd like to take a moment to emphasize the critical importance of adhering to the regulations set forth by the Real Estate Council of Ontario (RECO), particularly in relation to marketing and advertising practices.

In our line of work, effective marketing and advertising are indispensable tools for connecting with clients and showcasing the properties and services we offer. However, it is imperative that we operate within the bounds of RECO's guidelines to maintain transparency and ensure consumer protection.

Additionally, I want to highlight the Expedited Compliance Process (at eXp Realty), which offers a streamlined avenue for the review of marketing materials to ensure compliance with regulatory standards. ALL marketing material needs to be sent to on.marketing@exprealty.net for a regulatory "check up" and compliance overview before use and implementation.

Marketing compliance includes, but is not limited to these three real-life examples I am sure you come across on a regular basis:

1. Accurate Property Descriptions: When promoting a property, it's crucial to provide accurate and truthful descriptions. Misrepresenting features or omitting relevant information can lead to misunderstandings and erode trust with clients.

2. Proper Disclosure of Information: RECO mandates the disclosure of certain information in advertisements, such as brokerage affiliation and licensing details. Failure to include this required information can result in regulatory repercussions and damage our professional reputation.

3. Avoidance of Misleading Statements: Any statements made in marketing materials must be truthful and not misleading to consumers. Exaggerated claims or deceptive tactics can undermine our credibility and violate RECO's regulations.

By proactively ensuring compliance with RECO's regulations for marketing and advertising, we uphold the highest standards of professionalism and integrity in our industry.

Let us commit to maintaining transparency and accuracy in all our marketing endeavors to better serve our clients and strengthen our reputation as trusted real estate professionals.

Thank you for your attention to this matter.

Warm Regards,

Katherine S. Milian

Broker Of Record

For more info on RECO Advertising Guidelines - please click here:  RECO - ADVERTISING - ONTARIO - Provincial Drive - Google Drive