MAINAK SARKAR

BIOGRAPHY

Prof. Mainak Sarkar, Ph.D. is an Assistant Professor at the College of Business, University of Michigan-Dearborn, USA. He received his Ph.D. in Marketing from ESSEC Business School, France in 2022. He was formerly a Visiting Scholar at the Ross School of Business, University of Michigan-Ann Arbor, and previously worked as an Assistant Professor at University of Stavanger, Norway. 

Prof. Sarkar’s research focuses on artificial intelligence methods in marketing, and various topics in digital marketing such as online word-of-mouth, platforms, etc. 

RESEARCH

Prof. Sarkar’s Ph.D. dissertation titled “Artificial Intelligence Models for Customer Relationship Management” introduced deep learning sequence models (particularly Long-short term memory or LSTM models) to customer relationship management (CRM) literature in marketing. His research on LSTM models made it to the top 10 most downloaded papers on SSRN for the categories of CRM (Top Ten), Managerial Marketing (Top Ten) and Marketing Science (Top Ten), and has been published in the Journal of Interactive Marketing. His paper on LSTM Models in direct marketing was a Finalist for Journal of Interactive Marketing Best Paper Award 2021.

Prof. Sarkar has presented his research at numerous international conferences including INFORMS Marketing Science, EMAC Annual Conference, Theory + Practice in Marketing, among others. 

MEDIA

• Bringing AI expertise to business school classrooms: https://umdearborn.edu/news/meeting-future-business-needs-today

ACADEMIC WORK EXPERIENCE

2024 - current Assistant Professor of Marketing      College of Business, University of Michigan-Dearborn, USA

2022-2024 Assistant Professor of Marketing University of Stavanger, Norway

EDUCATION

2017-2022 Ph.D. ESSEC Business School, France

2022 Visiting Scholar Ross Business School, University of Michigan, USA

2013-2015 MBA Management Development Institute, India

2007-2011 B.Tech West Bengal University of Technology, India