While considering the mission of the organisation, the entinno model mobilises the organisation’s capability and seeks to enhances that capacity before engaging any new capability toward lower costs, with quicker adoption.
The entinno model builds on the known body of knowledge for business and innovation. It is designed, therefore, to easily fit within an organisation’s existing management frameworks toward bringing multiple stakeholder leaders together to:
- achieve an objective
- deal effectively with the non-linear process of innovation