Embedded Files
COURSE DESCRIPTION:
COURSE DESCRIPTION:
Students will be introduced to the field of advertising design focusing on graphic design and illustration.
Students in this program will learn and adapt their work to include the fields of fine/creative art, graphic design, digital, print, and photography. They will use their knowledge towards an exciting career in commercial art, graphic design, advertising and marketing.
Topics to be covered in this course include safety, color, traditional studio art techniques (drawing and painting), computer technology (Adobe InDesign, Illustrator, and Photoshop), postsecondary education options, career exploration, entrepreneurship and customer service.
Students should expect to spend a greater than average amount of time working on Computers. Any computer policy violation will greatly inhibit the student’s ability to complete course requirements and may affect their overall grade.
COURSE FOCUS:
COURSE FOCUS:
Basic artistic ability and creativity and the ability to use technology
Customer service skills (communication, social skills, etc.)
Basic reading, comprehension, writing , and spelling skills
Organization, problem solving, and critical thinking skills
Basic mathematics skills (addition, division, percentages, measurement)
Ability to convert fractions to decimals and decimals to fractions
Finger and manual dexterity
Accuracy, attention to detail + time and project management skills
Willingness to take initiative and the ability to work independently
Ability to accept constructive criticism and make changes
Ability to multitask, manage stress, and meet deadlines
Visualization ability and a high level of color discrimination
Ability to follow sequential steps and processes independently
No sensitivity to smells (bleach, paint, chemicals)
COURSES OFFERED:
COURSES OFFERED:
Arts and Communication Primer
The worlds of art designers, performers and media artists intersect historically, culturally and aesthetically. In this introductory course for the Arts and Communication Career Field, students learn the basics of performance, design, audio and video. They review brochures, photographs, news stories, videos and other products common to the visual, media and performing arts industries.
Media Arts Primer
In this first course of the Media Arts pathway students will learn the basics of how to convey messages through journalism, commercial advertising and marketing. They review the accuracy and impact of words and visuals used in news, advertisements and commercials. They learn essential terminology and basic tools for delivering messages. They understand the content length, deadlines and responsibilities of various delivery channels.
Digital Image Editing
This course focuses on manipulating images for final output through print and Web-based production. Students obtain a brief perspective on analog image editing and delve into the world of editing digital photos, illustrations and other artwork. They learn to adjust resolution and exposure, modify color, compress data and format and manage files. Students will use problem-solving strategies and work collaboratively to complete the creative process with artists, printers and Web developers.
Arts and Communication Capstone
Students apply Arts and Communication program knowledge and skills in a more comprehensive and authentic way. Capstones are project/problem-based learning opportunities that occur both in and away from school. Under supervision of the school and through partnerships, students combine classroom learning with work experience to benefit themselves and others. These can take the form of mentorship employment, cooperative education, apprenticeships and internships.
Available Industry Certifications with ODE point value:
Available Industry Certifications with ODE point value:
Students will have the opportunity to test for industry credentials using the industry standard Adobe Photoshop, Illustrator, and InDesign. (12pts.)
CPR First Aid (1 Point)
Driver’s Licence (1 Point)
Page updated
Report abuse