York Sports & Entertainment Marketing Class

Course Information, Projects & Topics

Virtual Business

Unique Field Trips

Tour Project

Unit 1 - Marketing Basics

  • 4 P's of Marketing (Product, Place, Price, Promotion)
  • 7 Fundamentals of Marketing


Unit 2 - Know Your Consumer

  • Consumer Insights
  • Consumers & Publicity
  • Social Media Research


Unit 3 - Market Information Systems

  • Market Information Systems
  • Market Research
  • Privacy
  • Ethics
  • Human Error
  • Steps of Market Resarch
  • Google Trends
  • Ratings in Entertainment


Unit 4 - Economics of Sports & Entertainment Marketing

  • Profit & Loss
  • Profit Motive
  • Revenue Streams
  • Economic Utility
  • Endorsements
  • Sponsorship
  • Risk Management & Contingency Plans
  • Ethics in Sports

Unit 5 -Product Mix

  • Product Mix
  • Product Extension
  • Product Enhancement
  • Branding
  • Trademark & Licensing
  • Press Release


Unit 6 - Marketing Plan

  • Situational Analysis
  • Marketing Strategy
  • SWOT analysis
  • Advertising
  • Publicity
  • Personal Selling
  • Copy (For Ads)
  • Reach
  • Frequency
  • Ticket Pricing


Unit 7 - Legal Issues & Careers in SEM

  • Governing Sports
  • Copyright
  • Intellectual Property
  • Public Domain
  • Patent
  • Broadcast Flags
  • Contracts
  • Careers

Guest Speakers & Trips

We attempt to bring in Guest Speakers from relevant companies within the Sports or Entertainment Industries. We also attempt to bring you unique field trip experiences that provide a glimpse into Sports & Entertainment that you may not have a chance to see at any other time in your life.

Virtual Business Sim

We will be running through the Virtual Business Stadium simulation as we tackle the various topics during the semester. These topics include:

Parking

Concessions

Player Management

Sponsorship

Traditional Media

Social Media

Ticket Pricing

Stadium Staffing

Picking & Promoting A Band

FINAL EXAM FULL MODULE